Hello everyone – welcome to week 3!

Hopefully everyone has their idea for the product redesign. In-class we will review your moodboards (created in Photoshop – or as a printed collage). The idea behind a moodboard is to help you figure out the general direction of your product in terms of audience and marketplace. The moodboard should give a sense of product positioning and lifestyle.

Break off into teams for brainstorming secession – word associations and image associations related to product
1. Come up with 30 words related to your product
2. Come up with product name
3. Begin to sketch logo ideas (see handout): GRA3611-IdentityDesign

Lesson
llustrator
-> Blending tools
-> Type Tool
-> Envelope distort
-> Color
-> Live Paint
-> Live Trace

Here are a few related online tutorials that might help to reinforce what we look at:
Envelope Distort 1: http://layersmagazine.com/illustrator-text-envelope-distortion.html
Envelope Distort 2: http://www.ndesign-studio.com/tutorials/envelope-distort
Live trace: http://www.tutorial9.net/tutorials/illustrator-tutorials/adobe-illustrator-tip-1-intro-and-livetrace/
Live paint: http://www.duoh.com/varia/illustrator_livepaint/

(Note: all the examples above are from different versions of Illustrator. The interface might be slightly different in CS5 but the basic concepts are the same.)

Homework
Logo – 3 finalized sketches (see handout attached above)
This is a paper that will be due week 7 and will count as your mid-term: GRA3611-ProductResearch