We are finally getting into the fun part. It’s time to design your booklet using InDesign. As you start to put it all together keep thinking about the Principals of Design that we discussed in class (you can also see the handouts from ADV1160 – Week8):

• Does each spread feel part of the same booklet?
• Is there a clear hierarchy of information?
• Is content readable?
• Does the layout feel balanced?
• Have you left enough open (white) space to allow the eye to move around the page? Try to avoid information overload. When in doubt leave it out!

Homework: (Please read through the list below very carefully.)

As you work on this if you forget how to do something in InDesign, see if you can Google it. For example type: ‘Threading text in InDesign’ or ‘Placing images in Indesign.’

A. Take-home Quiz – if you did not get that to me last week (see: ADV1160 – Week8)
B. Booklet:
1. Set up all 6 spreads plus the back and the front cover in InDesign. Make sure you have the correct dimensions, margins, bleeds, gutter… (See handouts from ADV1160 – Week7):
2. Place your ‘typography’ cover into the first page and a version of the same for the back cover.
3. Make sure your text is set to columns and threaded.
4. Each spread should use the same typeface, point size and leading.
5. Avoid floating type columns; have them set towards the base (but within the margins) of your page. This will make the layout feel grounded.
6. Add a ‘Pull-Quote’ for each spread. Pull-Quotes are a great way to add visual variety to the layout.
7. Stick with a simple color palette: two or three colors. The colors should be similar, if not the same, to what you used in the ‘typography’ cover.
8. Organize your layers so that you have text on one layer, images on another, pull-quotes on a third, etc…
9. Use the ‘Master Page’ to add any content that you want to appear on every page of your booklet.
10. Print as spreads, with crop marks (black and white is ok). And bring files and print-outs with you to class next week.

Have fun with it!
You can email with questions: ghitchings@citytech.cuny.edu
I can’t wait to see…

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