Week3 -7158
Hello. Welcome to week 3 – Monday September 20th!
Today’s Agenda
>> Presentations:
- Paula Scher
- Seymour Chwast
We will review the two presentation from last week on Type Classifications and Type Anatomy – Legibility vs. Readability.
>> Here are two diagrams showing the anatomy of a typeface:
Anatomy-of-a-Typface-1
Anatomy-of-a-Typface-2
>> Typographic Exploration: review thumbnail sketches. Choose two of your most successful sketches and begin to render the in InDesign.
>>InDesign
- Working with text – text box, create outlines
- Color – stroke. fill color, color picker – Process CMYK, Spot
- Vector – creating shapes, transforming, manipulating shapes, pen tool, paths
- Rulers and Alignment
- Layers Palette
Homework
>>Typographic Exploration: Nine Circles of Hell from Dante’s Inferno
Chose two words from your sketches. Use InDesign to set each word to one of the typefaces listed below that seems appropriate for expressing some aspect of the character of each word you sketched. Remember your goal is to alter the shapes of the letterforms in the word without compromising the legibility or integrity of the word form.
Type List: Garamond, Baskerville, Goudy, Bodoni, Didot, Memphis, Clarendon, Caslon, Century Expanded, Rockwell, Universe, Gill Sans, Futura, Franklin Gothic, Helvetica.
Goal: Modify these words in away that enhances their meaning. Consider the possibilities of altering the shapes of the letterforms or varying the letters-pacing in the word without compromising the legibility or integrity of the word form. Your goal is to use specific visual variables (size, weight, shape, texture, position, orientation) that might successfully support, enhance, or otherwise reinforce the meaning of each word.
>>Review handouts of terms you need to know from week 1 and week2.
Week2 – 7158
Hello. I have made a few adjustments to the posting I gave on Monday. Here are all the handouts I gave in class, as well as the homework assignment for next week. Email me if you are not able to download any of the links below. And let me know if you have questions!
In-class Presentation
>> Please review the following two presentations:
Type_Classifications
Type_Anatomy
>> Interesting observation about how we read:
ADV1160_HowWeRead
Homework
>>Project 1 – Nine thumbnail sketches:
ADV1160_Project1Overview
>>You can use this sheet for creating your thumbnails:
Thumbnails
>>Terms you need to know:
ADV1160_Week2-Terms
>> Student presentations begin:
Nicole Hatten is scheduled to present Seymour Chwast.
Week1 – 7158
Welcome to the first week of the semester.
It was nice to meet you last week. I hope you are all enjoying the week off.
I will post all the handouts and presentations I give in class week by week.
NOTE: We have had a room change. From now on we will be meeting in N1103. Next week we will meet in room G208 and then move to N1103 as a group.
Resources
Here are a couple of resources for you to explore before our next class:
www.spd.org – The SPD stands for Society of Publication Designers. This is a great resource for design students in NYC. You should check out the ‘event’ section on the website and note the upcoming events in case they interest you.
www.aiga.org – AIGA, the professional association for design. A good resource for design related events in the NYC area. The website has lots of useful information.
www.adcglobal.org – Art Directors Club, another organization focused on creative talent and a gathering place for students and professionals related to visual communications.
www.commarts.com – this Communication Arts online magazine. Filled with interesting articles about exciting things happening within the design world; a great sight for getting inspired.
Student Presentations
Over the course of the semester each of you will be asked to create a five-ten minute presentation on one of noted designer. See list here: ADV1160_StudentPresentations
- Presentations should be visual and about the work of the designer. You should show eight to ten selections of the designer’s most noted work.
- You must also provide a synopsis of the designer’s background. Keep a careful record of all the sources you use for this presentation. You will be asked to hand in a one-page summary of your presentation along with a bibliography of references.
- How you decide to present the designer’s work is up to you. You will be required to show their work on the big screen in the classroom. You can create a PowerPoint presentation, you can walk us through the designer’s website, you can collect a series of images in a folder and present their work from the folder. Whichever way you decide to show their work, your presentation should be organized and demonstrate thorough research on your part.
I will pass the list around in our next class and ask you to sign up for one designer.
Homework
>> Handouts: List of terms you need to know:
ADV1160_Week1-Terms
>>Read:
ADV1160-AboutDantesInferno
ADV1160 – Desktop Publishing
Welcome to ADV1160 (Desktop Publishing) online. Here you will find regular postings for handouts given in-class.
ADV1160 – Course Outline – Monday’s class
ADV1160 – Course Outline – Wednesday’s class
Course Description:
This class will focus on graphic design as a communication tool. Students will learn the basics of page layout design. Emphasis will be placed on drafting techniques, typography, measurements, proofreading mark-ups and corrections.
Objectives:
- Use design as a means of communication
- Gain a solid understanding of production steps
- Gain a solid understanding of industry tools (both conventional and digital)
- Gain a solid understanding of the grid system: bring visual structure and balance to design
- Develop conceptual thinking skills
- Encourage articulate and productive presentation and discussion skills
- Present final work professionally and within project deadlines
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