Hello class,

Here are the vocab words to review for next weeks quiz: 

Alignment
Rag (left / right)
Flush (left / right)
Justify
Centered (rag left & right)
Small Caps
Ascender
Descender
Drop Cap
Grid: a pattern of regularly spaced horizontal and vertical lines
Page gutter: Line or fold at which facing pages meet.
Spine: the part of a book’s cover that encloses the inner side of the book’s pages and that faces outward when the book is shelved;
Master page
Style sheet
Specs
Text/ body copy
Comp
Greeking/ Latin text: placeholder text, usually it does not make sense.
Text column: A rectangular object that controls the placement of text.
Indent: set in from the margin; extra spaces (usually 5) at the beginning of a paragraph
Bad break: In composition, starting a page or ending a paragraph with a single word, or widow.
Typo: misprint: a mistake in printed matter
River: In typography, rivers, or rivers of white, are visually unattractive gaps appearing to run down a paragraph of text. They can occur with any spacing, though they are most noticeable with wide inter-word spaces caused by either full text justification or monospaced fonts.
Widow: a single word or part of a word on a line by itself, ending a paragraph, or starting a page, frowned upon in good typography.
Orphan: the first line of a paragraph that is set as the last line of a page or column
Leaders:
Text wrap/ runaround: the technique of flowing text around graphic elements.
Clipping path: a means to make parts of an image opaque and parts of an image transparent. Usually it is used to “knock out” the background. It is also a way of changing the rectangular-shaped boundary of a bitmap image into a shape of your choice.
Pull quotes: is a quotation or edited from an article that is typically placed in a larger typeface
Text gutter/ alley
Tint
Gradient
Bleed/ trim
Text inset

Agenda: Wednesday, Nov. 3rd

>> Today a printed 11×17 color proof is DUE. We will have an in-class critique.
>> See final check-list: ADV1160_Checklist
>> Trimming demonstration

>>In class presentations:

• Chip Kidd
• Matteo Bologna

Homework

>> Make final corrections to your poster layout based on the in-class critique.
>> FINAL poster due next week printed in color and cropped down to size.
>> I will be collecting the digital files

Printer: Remsen Graphics (costs around $2 -$3.50 a print, depending on the paper.)
165 Remsen St Brooklyn,
NY 11201-4304
(718) 643-7500

Hello class.

Tomorrow (October 27th) we will be going on a class trip.

We will meet in the class-room at 2:30PM and leave promptly from there.

If you choose to meet up with us in Manhattan please be at the SVA Visual Arts Gallery by 3PM. (See below for address)

First stop SVA – 3PM
Ink Plots: The Tradition of the Graphic Novel at SVA
Visual Arts Gallery
601 West 26 Street (between 11th and 12th Ave), 15th floor
New York, NY 10001
212.592.2145
http://www.schoolofvisualarts.edu/sa/index.jsp?sid0=201&page_id=482&event_id=1427

Second stop – AIGA – 4PM
365: AIGA Annual Design Exhibition 31
164 Fifth Avenue (between 21st and 22nd Streets)
New York NY 10010
212 807 1990
http://www.aiga.org/content.cfm/event-detail?eid=49738697

Please be on time. The only cost will be the subway fair. If you need help with that please let me know.

See you tomorrow!

Hello class. Just a quick note for Wednesday. If you are able and ready to bring a printed copy of your poster to class, great. But if you need a little more time to work on the layout don’t worry about getting it printed until the following week.

We will continue to work on the poster in class this week. So bring your files with you to class.

If you are working in CS5 you can save a draft of your Indesign file for CS4 by doing the following:
In CS5 go to File>Export, choose InDesign Markup (IDML) format and click save. This will create a file you can open up in InDesign CS4 and resave. If you do this make sure you have the original CS5 file saved in separate place as a back up.

Let me know if you have questions. See you Wednesday!

Hello. Welcome to week 6. Hope you all a had a nice long weekend.

Today’s Agenda

>> Presentations:

• Neville Brody
• Herb Lublin
• Saul Bass

>>Review Quiz

>>Class time to work on posters
Here a list of top ten quotes from the poem. You must chose one for your poster:
DivineComedy-TopTenQuotes
>>How to use a scanner
>>Print to PDF

Homework

>>Continue designing your poster layout. Make sure you include all the required elements. Print 11×17 proof. We will have a critique in our next class.

Remsen Graphics (costs around $2 -$3.50 a print, depending on the paper.)
165 Remsen St
Brooklyn, NY 11201-4304
(718) 643-7500

——-

Tuesday Oct 12th is the first of a few ‘Meet the Pros’ lectures for this semester. Ray Wood will be presenting his work. You should check it out!
6:30PM in the Atrium Amphitheater.

For more details see this PDF:

MEET_THE_PROS -RAY_WOOD

Hello. Welcome to week 5 – Monday October 6th!

Today’s Agenda

>> Quiz on terms you need to know from handouts given in week 1 and week2.

>> Presentations:

• Milton Glaser
• Steve Brodner
• Neville Brody
• David Carson

>> Typographic Exploration DUE: Two Rendered Words in InDesign
I will be collecting in class tomorrow and add everyone’s words to a communal folder.

>>Begin poster design in InDesign: 10.5 x 16.5″ (.25″ Bleed)

>>Principles of Design: ADV1160-Definitions

>>InDesign

• Setting up a document: Bleeds, Trims, Margins
• Alignment Palette
• Rulers
• Process Color
• Spot Color
• Pantone Book

>>ADV1160_Week5-term

Homework

>>Continue designing your poster layout. Make sure you include all the required elements:

• Title:
• Dante’s Inferno – The Divine Comedy
• by Dante Alighieri
• Typographic exploration of the nine circles of hell
• A quote from the poem (list of options given in class next week.) For now use ‘Lorem Ipsum’ (also known as dummy text) you can find examples of ‘Lorem Ipsum’ here: www.lipsum.org
• Date:  February 1-March 6, 2011
• Location: The Public Theater | 425 Lafayette Street | NY, NY 10003 | 212.539.8500 |www.publictheater.org
• Logo of the Public Theater

>> Don’t forget to reference the Principles of Design (see handout above).