Week 4 – 7162
Hello. Welcome to week 4 – Wednesday September 29th!
Today’s Agenda
>> Quiz on terms you need to know from handouts given in week 1 and week2.
>> Presentations:
- Milton Glaser
- Steve Brodner
>> Typographic Exploration: ADV1160-Definitions
Review your two sketches rendered in InDesign as well as your thumbnail sketches.
>>Principles of Design: ADV1160_DesignPrincipals
>>InDesign
- Layers – text, images, all
- Alignment Palette
- Transparencies & Gradients
- Drop shadow
- Transparency
- Blending Modes
- Illustrator
- Process Color
- Spot Color
- Pantone Book
Homework
>>Refine and finish your two word renderings of Dante’s Inferno Nine Circles of Hell.
>> Start to sketch 3 layout possibilities for your poster. See project details here:
ADV1160_Project1-Stage3
Week3 – 7162
Hello. Welcome to week 3 – Wednesday September 22nd.
Today’s Agenda
>> Presentations:
- Paula Scher
- Seymour Chwast
We will review the two presentation from last week on Type Classifications and Type Anatomy – Legibility vs. Readability.
>> Here are two diagrams showing the anatomy of a typeface:
AnatomyofTypface
AnatomyofTypface2
>> Typographic Exploration: review thumbnail sketches. Choose two of your most successful sketches and begin to render the in InDesign.
>>InDesign
- Working with text – text box, create outlines
- Color – stroke. fill color, color picker – Process CMYK, Spot
- Vector – creating shapes, transforming, manipulating shapes, pen tool, paths
- Rulers and Alignment
- Layers Palette
Homework
>>Typographic Exploration: Nine Circles of Hell from Dante’s Inferno
Chose two words from your sketches. Use InDesign to set each word to one of the typefaces listed below that seems appropriate for expressing some aspect of the character of each word you sketched. Remember your goal is to alter the shapes of the letterforms in the word without compromising the legibility or integrity of the word form.
Type List: Garamond, Baskerville, Goudy, Bodoni, Didot, Memphis, Clarendon, Caslon, Century Expanded, Rockwell, Universe, Gill Sans, Futura, Franklin Gothic, Helvetica.
Goal: Modify these words in away that enhances their meaning. Consider the possibilities of altering the shapes of the letterforms or varying the letters-pacing in the word without compromising the legibility or integrity of the word form. Your goal is to use specific visual variables (size, weight, shape, texture, position, orientation) that might successfully support, enhance, or otherwise reinforce the meaning of each word.
>>Review handouts of terms you need to know from week 1 and week2.
Week2 – 7162
Hello. Here are all the handouts for our second week of class, as well as the homework assignment for next week. Email me if you are not able to download any of the links below.
And let me know if you have questions!
In-class Presentation
>> Please review the following two presentations:
Type_Classifications
Type_Anatomy
>> Interesting observation about how we read:
ADV1160_HowWeRead
Homework
>>Project 1 – Nine thumbnail sketches:
ADV1160_Project1Overview
>>You can use this sheet for creating your thumbnails:
Thumbnails
>>Terms you need to know:
ADV1160_Week2-Terms
Week1 – 7162
Welcome to the first week of the semester.
It was nice to meet you last week. I hope you are all enjoying the week off.
I will post all the handouts and presentations I give in class week by week.
NOTE: We have had a room change. From now on we will be meeting in G204. Next week we will meet in room N1104 and then move to G204 as a group.
Resources
Here are a couple of resources for you to explore before our next class:
www.spd.org – The SPD stands for Society of Publication Designers. This is a great resource for design students in NYC. You should check out the ‘event’ section on the website and note the upcoming events in case they interest you.
www.aiga.org – AIGA, the professional association for design. A good resource for design related events in the NYC area. The website has lots of useful information.
www.adcglobal.org – Art Directors Club, another organization focused on creative talent and a gathering place for students and professionals related to visual communications.
www.commarts.com – this Communication Arts online magazine. Filled with interesting articles about exciting things happening within the design world; a great sight for getting inspired.
Student Presentations
Over the course of the semester each of you will be asked to create a five-ten minute presentation on one of noted designer. See list here: ADV1160_StudentPresentations
- Presentations should be visual and about the work of the designer. You should show eight to ten selections of the designer’s most noted work.
- You must also provide a synopsis of the designer’s background. Keep a careful record of all the sources you use for this presentation. You will be asked to hand in a one-page summary of your presentation along with a bibliography of references.
- How you decide to present the designer’s work is up to you. You will be required to show their work on the big screen in the classroom. You can create a PowerPoint presentation, you can walk us through the designer’s website, you can collect a series of images in a folder and present their work from the folder. Whichever way you decide to show their work, your presentation should be organized and demonstrate thorough research on your part.
I will pass the list around in our next class and ask you to sign up for one designer.
Homework
>> Handouts: List of terms you need to know:
ADV1160_Week1-Terms
>>Read:
ADV1160-AboutDantesInferno
ADV1160 – Desktop Publishing
Welcome to ADV1160 (Desktop Publishing) online. Here you will find regular postings for handouts given in-class.
ADV1160 – Course Outline – Monday’s class
ADV1160 – Course Outline – Wednesday’s class
Course Description:
This class will focus on graphic design as a communication tool. Students will learn the basics of page layout design. Emphasis will be placed on drafting techniques, typography, measurements, proofreading mark-ups and corrections.
Objectives:
- Use design as a means of communication
- Gain a solid understanding of production steps
- Gain a solid understanding of industry tools (both conventional and digital)
- Gain a solid understanding of the grid system: bring visual structure and balance to design
- Develop conceptual thinking skills
- Encourage articulate and productive presentation and discussion skills
- Present final work professionally and within project deadlines
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