Hello. Welcome to week 3 – Wednesday September 22nd.

Today’s Agenda
>> Presentations:

• Paula Scher
• Seymour Chwast

We will review the two presentation from last week on Type Classifications and Type Anatomy – Legibility vs. Readability.
>> Here are two diagrams showing the anatomy of a typeface:
AnatomyofTypface
AnatomyofTypface2

>> Typographic Exploration: review thumbnail sketches. Choose two of your most successful sketches and begin to render the in InDesign.

>>InDesign

• Working with text – text box, create outlines
• Color – stroke. fill color, color picker – Process CMYK, Spot
• Vector – creating shapes, transforming, manipulating shapes, pen tool, paths
• Rulers and Alignment
• Layers Palette

Homework
>>Typographic Exploration: Nine Circles of Hell from Dante’s Inferno
Chose two words from your sketches. Use InDesign to set each word to one of the typefaces listed below that seems appropriate for  expressing some aspect of the character of each word you sketched. Remember your goal is to alter the shapes of the letterforms in the word without compromising the legibility or integrity of the word form.

Type List: Garamond, Baskerville, Goudy, Bodoni, Didot, Memphis, Clarendon, Caslon, Century Expanded, Rockwell, Universe, Gill Sans, Futura, Franklin Gothic, Helvetica.

Goal: Modify these words in away that enhances their meaning. Consider the possibilities of altering the shapes of the letterforms or varying the letters-pacing in the word without compromising the legibility or integrity of the word form. Your goal is to use specific visual variables (size, weight, shape, texture, position, orientation) that might successfully support, enhance, or otherwise reinforce the meaning of each word.

>>Review handouts of terms you need to know from week 1 and week2.