Week 15 – ADV1162

Hello everyone!

As you know today is our last class.

We will be meeting in the usual room at the usual time. I will not keep you long. We will review the final project and then finish off the semester with a viewing of the Senior Project exhibit in the Grace Gallery.

Please make any final corrections discussed in the class presentation and then send me your final bookcover file as a PDF via either:

www.yousendit.com or www.dropbox.com

I must receive your finalized PDF by 3PM December 23th. You might send me a follow up email to make sure that I did receive.

Have a great holiday!

Week13 – ADV1162

Hello class – I hope you had a chance to check out the poster session.

InClass
Time to work on book covers
-> Bring your sketches to class
-> Bring progress on the actual design
-> Be prepared to submit a very short summary of story for back cover – I would like to collect printed draft

Lesson
Continuation of last week’s Photoshop lesson.
Preparing final cover: spine and backcover

Presentations
Tibor Kalman & Saul Bass

Labtime
Work on book cover (paperback)

Homework:
1. Finalize draft of book cover DUE

1. Poster Set Up – Klitgord Gym
Wednesday, December 5 between 9-11 AM
You can pick up your poster from me tomorrow in G204 any time between 8:30AM and 11:00AM and then take it over to Klitgord Gym to set it up
NOTE: The posters set up during this time will be eligible for the Best Poster Presentation Award Competition

Winners will be announced at the Awards Ceremony

2. Poster Presentation – Klitgord Gym
Wednesday, December 5 from 11-4 PM
and Thursday, December 6 from 10-3 PM
Please try your best to stand by your posters during these days and times. Also note the doors to the gym cannot be locked, therefore, please do not leave anything of value

3. Awards Ceremony – Klitgord Gym
Thursday, December 6 Reception: 12-12:30 PM
Ceremony: 12:30 – 2 PM
Poster Presentation Wrap Up

Please retrieve your poster Thursday, December 6 2:45-3:00 PM

Week12 – ADV1162

Hello!

InClass
Please read the last two weeks of postings carefully (week 10 and 11). All the details for the project are specified there.

Lesson
Continuation of last week’s Photoshop lesson.
Here is a good tutorial in case you want to practice: http://sixrevisions.com/photoshop/26-professional-photoshop-retouching-tutorials/

TaylorSwift-original.psd

Presentations
Tibor Kalman, Maira Kalman, Stephan Sagmeister, & Saul Bass

Labtime
Work on book cover (paperback)

Extra Credit
Portfolio Review Poster Design. Download specs and sample file here: PRPosterExF2011

Homework:
1. First draft of book cover DUE
2. Submit a very short summary of story for back cover – I would like to collect printed draft

Week11 – ADV1162

Good morning!

Thank you to all who have sent me your final PDFs. Your hard work in getting that to me on time is appreciated and noted.

—-

InClass
Please read last weeks posting very carefully (week 10). All the details for the project are specified there.
Here are a few resourced for looking at good book-cover design:
http://nytimesbooks.blogspot.com/
http://designarchives.aiga.org/#/entries/%2Bcollections%3A%2250%20Books%2F50%20Covers%20of%202009%22/_/grid/relevance/asc/0/48/90

Lesson
Retouching in Photoshop.
Here is a good tutorial in case you want to practice: http://sixrevisions.com/photoshop/26-professional-photoshop-retouching-tutorials/

Presentations
Stephan Sagmeister, Gail Anderson, & Saul Bass

Labtime
Work on book cover (paperback). Download specifications here: 6x9_Paperback

Homework:
1. Find three existing cover designs for the book you have chosen.
2. Begin to sketch three ideas for Book cover design. You will be asked to explain your design concept.

——————

POSTED ON SUNDAY:

Here is my last call for poster PDFs – if your name is in red below I am still waiting for your final PDF and must receive by 5:00 PM TONIGHT (Sun 11.25.12)

Because the file will likely be larger than you can send via email you can use either of the following free sites to send me your work:
www.yousendit.com

www.dropbox.com
If your name appears in red I am still missing your final PDF:

Enrique Aguirre – MISSING
Saadiq Alli
Christopher Alvarado
Michell Calderon
Lisa Chattoo
Justyn Clarke – MISSING
Yvonne Escobar – MISSING – I’m waiting for the last minor change
Michael Gonzalez – MISSING
Clyde Harris
Andrew Morocho- MISSING FINAL EDITS
Jose Noel
Jessica Ortega
Darryl Reid – MISSING FINAL EDITS
Karen Rodriguez
Errol Stewart
Anna Tam – MISSING
Lok Tung Tsang – MISSING PDF

And on a separate but related note, if you get the chance please visit the AIGA gallery before Nov 30. See details here:
Gallery hours:

Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.

Gallery location:
AIGA National Design Center Gallery [map]
164 Fifth Avenue (between 21st and 22nd Streets)
New York, NY 10010
212 807 1990
http://www.aiga.org/GOTV-2012-exhibition/

Week10 – ADV1162

Hello!

DUE POSTERS Everyone was supposed to send me a final PDF of your final poster over the week – thank you to all whose posters I did receive. Your hard work is noted and appreciated!
-> Unless I gave you permission to submit to me later, posters are to be printed on 12×18″ card stock paper with crop marks
-> bring Black  3/16” thick FOAM CORE trimmed FLUSH to the edge of the art work – if time permits we will mount them in class
-> If you still have to revise your poster based on the feedback you received, then you can email me a (high-res) PDF of your final Illustrator or Photoshop file
I must receive FINAL poster no later than 5PM on Tuesday November 20, 2012.
Because the file will likely be larger than you can send via email you can use either of the following free sites to send me your work:

www.yousendit.com
www.dropbox.com

In-Class
Presentations: Saul Bass, James Victore, Steve Brodner, Shadow Chen, & Matteo Bologna

Lessonlesson
-> Smart Objects – Illustrator into Photoshop (Photoshop)
-> Working with scanned sketch work in Photoshop -> painting.
-> Retouching
-> Unlimited access to lynda.com for you until January. Lynda.com provides online tutorials for the software covered in these and other classes. Please check your CityTech email account for more information.

Project 2: Book Cover Design
Please review the following list of books. I would like you to select a source book for which you will develop a cover design. All selected books are public domain titles and have text readily available on-line through multiple sources. I recommend checking Project Gutenberg (www.gutenberg.org) for full-text downloads on these titles.

Project Specs:
Cover designs MUST include the book title and author’s name; you are not required to feature any additional text.
Dimensions: 6 x 9”
Bleed: .125”
400dpi format
RGB
Photoshop or Illustrator

Looking at a complete book cover (wrapped around a book) laid flat you will see the back cover, spine, and front cover, in that order from left to right. So allowing .125 for trim around each edge, your width formula is .125 + cover size + spine width + cover size + .125.

The formula for spine width is page width ( typically.002252) times final number of pages. So for a 300 page book the spine width would be .68 (.002252 x 300).

Homework:
1. Select a book: Author and Title
2. Visit Barnes and Nobles online and research book cover designs in the Best-selling list for your genre: http://www.barnesandnoble.com/u/Classic-Books-Barnes-and-Noble-Classics/379003245

Week9 – ADV1162

Hello –

DUE:  digital version of your final file (you DO NOT need to print for this week).
If I did not see a print of your final draft last week – then please bring one with you next week: cheep paper is fine, printed in color OR in black and white 11×17″

In-Class
In-class Critique: we will take a look at all the final posters. You will make any necessary FINAL edits in class. Once approved go to print -> DUE next week.
-> Title: Vote 2012 (your can tweak this to your poster needs)
-> Tagline: Should relate to your concept and be integrated into the poster design
-> Registration deadline: Voting registration deadline for New York State must be postmarked 25 days before the election (this can appear as fine print [10/11 point font] – at the bottom of your poster.

Presentations: Saul Bass, James Victore, & Steve Brodner

Lesson
-> Review week 7 lesson
-> Smart Objects – Illustrator into Photoshop (Photoshop)
-> Working with scanned sketch work in Photoshop -> painting.
-> Unlimited access to lynda.com for you until January. Lynda.com provides online tutorials for the software covered in these and other classes. Please check your CityTech email account for more information.

Labtime
Time to work on poster – final draft due next week – printed in color.
-> I will continue to meet with you individually.

Printers
I recommend The Village Copier:  www.villagecopier.com
Note: For printing – please be aware there is an open printing lab in Vorhees 1100 on Friday afternoons. – Just bring your own paper.

Homework
DUE: FINAL PRINT – Monday, NOVEMBER 19th Printed on:
-> Paper: Card Stock
-> Size: 12 x 18″
-> With crop marks

Project 2: Book Cover Design
Please review the following list of books. I would like you to select a source book for which you will develop a cover design. All selected books are public domain titles and have text readily available on-line through multiple sources. I recommend checking Project Gutenberg (www.gutenberg.org) for full-text downloads on these titles.

Project Specs:
Cover designs MUST include the book title and author’s name; you are not required to feature any additional text.
Dimensions: 6 x 9”
Bleed: .125”
400dpi format
RGB
Photoshop or Illustrator

Book Recommendations
01. Jane AustenPride & Prejudice
02. J.M. Barrie Peter Pan
03. L. Frank BaumThe Wizard of Oz
04. Emily BronteWuthering Heights
05. Lewis CarrollAlice’s Adventures in Wonderland
06. Lewis CarrollThrough the Looking Glass
07. Charles DickensGreat Expectations
08. Sir Arthur Conan DoyleThe Adventures of Sherlock Holmes
09. HomerThe Odyssey and The Iliad
10. Victor HugoLes Miserables
11. Franz KafkaMetamorphosis
12. Rudyard KiplingThe Jungle Book
13. Herman MelvilleMoby Dick, or, the Whale
14. Robert Louis StevensonStrange Case of Dr. Jekyll and Mr. Hyde
15. Robert Louis StevensonTreasure Island
16. Mary Wollstonecraft ShelleyFrankenstein
17. Bram StokerDracula
18. H.G. WellsThe War of the Worlds
19. H.G. WellsThe Time Machine
20. Oscar WildeThe Importance of Being Earnest

Week8 – ADV1162

Dear class,

I hope you are well and have survived the storm without too much suffering. We will be meeting tomorrow (Mon Nov 5th). Please send me an email if you are unable to attend.

If you are having serious difficulties relating to the storm (including transportation issues), the College has several resources set up to help. I can put you in contact with them.

Here is our agenda:

DUE: (Mid-Term) – Poster second draft – printed in color OR in black and white 11×17″

In-Class
Presentations: Neville Brody, Jessica Hische and Saul Bass

Lesson
-> Trimming and Mounting your work
-> Review week 7 lesson
-> Smart Objects – Illustrator into Photoshop (Photoshop)
-> Unlimited access to lynda.com for you until January. Lynda.com provides online tutorials for the software covered in these and other classes. Please check your CityTech email account for more information.

Labtime
Time to work on poster – final draft due next week – printed in color.
-> I will continue to meet with you individually.

Printers
I recommend The Village Copier:  www.villagecopier.com
Note: For printing – please be aware there is an open printing lab in Vorhees 1100 on Friday afternoons. – Just bring your own paper.

Homework
For next week, I would like to see a digital version of your final file (you DO NOT need to print). Once approved you can go to print.
If I did not see a print of your final draft this week – then please bring one with you next week: cheep paper is fine, printed in color OR in black and white 11×17″

DUE: FINAL PRINT – Monday, NOVEMBER 19th Printed on:
-> Paper: Card Stock
-> Size: 12 x 18″
-> With crop marks

Week7 – ADV1162

Greetings!

DUE Today (end of class)
1. First draft of your poster
2. Reading: three articles from Steve Heller’s online blog (see last week)

In-Class
Presentations: Neville Brody & David Carrson

Lesson
Illustrator lesson- download lesson here: lesson-week7
-> Review last week’s lesson
-> Blends
-> Symbols
-> Live Paint
-> Scaling and transforming
-> Smart Objects – Illustrator into Photoshop (Photoshop)

Labtime
Time to work on poster – second draft due next week – printed in color.
-> Peer-assessment worksheet. Partner up with one person in class and have them review your homework. I will collect their review of your work.
-> Review principles of good poster design (see handout from week 4: ADV1162_DesignPrincipals)
-> I will continue to meet with you individually.

Tutorials
Here is a good tutorial about blending:
Blend tool: https://www.youtube.com/watch?v=3ONDKqoh6to

Homework
Class presentations next week: Jessica Hische and Saul Bass
DUE (Mid-Term) – Poster second draft – printed in color 11×17″
For printing – please be aware there is an open printing lab in Vorhees 1100 on Friday afternoons. – Just bring your own paper.
-> Next week will be an in-class critique – you will be asked to present your moodboard, sketches and poster design. All three must be handed in to me and count as your Mid-term.

Week6 – ADV1162

Hello everyone!

DUE Today
1. Continue to refine poster sketches – I would like to see those of yours who I did not see last week.
2. Keep refining your moodboard -> the moodboard is a collage and must show evidence of historical research (even if you do not end up using in your final poster). It proves to me (your client) that you researched and understand the subject matter you are designing for. Your moodboard should help to define who your target audience is and what their life-style is like.
3. Assessment Worksheet – this was due last week. I must receive from everyone next class (you will loose points for handing in late, but better late than not at all). You can download worksheet here: ADV1162_AssessmentWorksheet

In-Class
Today we will pick up where we left off last week. If I did not have a chance to discuss your sketches with you last week – I will try to see you individually today.

Lesson
Illustratordownload lesson here: lesson-week6
-> Blends
-> Live Trace
-> Live Paint
-> Scaling and transforming

Labtime
Time to work on poster – first draft due next week.

Tutorials
Here are a few related online tutorials that might help to reinforce what we look at:
Envelope Distort 1: http://layersmagazine.com/illustrator-text-envelope-distortion.html
Envelope Distort 2: http://www.ndesign-studio.com/tutorials/envelope-distort
Live trace: http://www.tutorial9.net/tutorials/illustrator-tutorials/adobe-illustrator-tip-1-intro-and-livetrace/

Homework
Class presentations begin next week:
Neville Brody & David Carron

Read: In light of the ‘Get Out the Vote’ poster campaign it’s always a good idea to stay in touch with current events. Please read the following three articles from Steve Heller’s online blog as they all touch on aspects of the power of design:
A. http://imprint.printmag.com/branding/giving-big-bird-the-bird
B. http://imprint.printmag.com/daily-heller/when-graphics-inflame/
C. http://imprint.printmag.com/branding/can-you-make-the-eagle-bigger/

DUE – Poster first draft (Digital files due)
Make sure to include all the required elements that go within the poster (see ProjectOverview handout from Week1)

Week5 – ADV1162

Hello class.

I hope you are enjoying the long weekend. Just a reminder that we will be meeting on Wednesday (usual time and room) this week. Please see the posting of Week4 for details about what is due. I will likely update this post tomorrow evening – so feel free to check back.

See you on Wednesday!

In-class
Due Today
1. Refined poster sketches based on what was discussed in class last week.
2. Refined moodboard -> the moodboard is a collage and must show evidence of historical research (even if you do not end up using what you site in your final poster). It proves to me (your client) that you researched and understand the subject matter you are designing for.
3. Assessment Worksheet –  hand paper in to me. You can download worksheet here: ADV1162_AssessmentWorksheet

Lesson in Illustrator
-> Review last class (PracticingBezierLine&Curves)
-> Type tools
-> Envelope distort (lesson-week5)

Labtime
Today we will work on creating the first draft of final poster. Project specs:
11×17″ (Tabloid size)
Resolution 300dpi
CMYK
Margins:.25″
Bleed:.25″

Homework
1. Continue to refine poster sketches – I would like to see those of yours who I did not see last week.
2. Keep refining your moodboard -> the moodboard is a collage and must show evidence of historical research (even if you do not end up using what you site in your final poster). It proves to me (your client) that you researched and understand the subject matter you are designing for. Your moodboard should help to define who your target audience is and what their life-style is like.
3. Assessment Worksheet –  this was due last week. I must receive from everyone next class (you will loose points for handing in late, but better late than not at all). You can download worksheet here: ADV1162_AssessmentWorksheet