Hello folks!

We are moving into crunch time…
Because of Sandy we will be missing one day of class. So time management is crucial in terms of making sure everything is finished within the remaining time of the semester:
Nov 21 – (today)
Nov 28
Dec 05
Dec 12
Dec 19 – Week 14 (final class – everything DUE)

InClass

This Weds will be devoted to in-class critique. I would like to collect your peer-assessment worksheet and I would like you to present:
-> You project concept
-> Product Name
-> Logo design/ identity
-> Product rendering

We will then use the time in class to work.

I would like to collect a PDF draft of your booklet the week we come back from Thanksgiving (next week). This should include:
1  Cover
2. Copyright page: your name, project name and date
3. Table of Content
4. Statement and description of problem / Design Concept – a summary of the solution, with stated goals and objectives of the project (DRAFT 2)
5. Historical overview – documentation of research highlighting historical context (DRAFT 2)
6. Assessment of current industry. Find at least three examples of products you feel are well presented in the marketplace. (They do not have to be the same subject matter as your product.) You should find examples to use as inspiration and guidance. (DRAFT 2)
7. Assessment of marketplace. How is your product unique to the marketplace? What other products are similar to yours and currently available? How will your product distinguish itself from competition? (DRAFT 2)
8. Final identity design (include logo clear-space details and size specifications. Look at the student examples that I provided in class for guidance on this.)
9. Style Guide (see handout – week9)
10. Product rendering – created in Illustrator

Homework
PDF draft of your booklet (see above).