Welcome to week15!

In-class final critique
CARP will be stopping by for the final class critique at 9:30AM. I do not think they have reached a decision on the final logo (the reality of working for a real client). But their feedback will hopefully be insightful. I have not yet heard any details.

FINALS DUE
I would like to collect all final work.
Make sure you have folders on dropbox titled stages #5,6 and 7 updated with your final work.
For the deck of cards I would like to collect a version of the templated illustrator file I posted in week3.
In it you should include:

• The number 10 card in all 4 suits
• One of each of the following cards: Jack, Queen, King, Ace, Jocker (remember I prefer quality over quantity – so only save finalized pieces in the folder).
• The back of your card – which should/could include your name and URL – if indeed you will use them one day as a means for self-promotion.

I will accept final work until Friday Dec 20 at 5PM.

I wish everyone a restful and festive time in the upcoming weeks!!

Hello – We are getting very close!

Today’s goal is to finish off any loose ends.

Final
CARP will come next week for final class – to review the work and select the final logo. They will also give us a summary of how the campaign to stop the Rockaway Pipeline played out.

• Your final styleguide should be in my dropbox by end of class. I will send to them for review.
• Finish off the required cards (see below in red). Everyone is supposed to come in to class this week with a printed out version of your cards.

Grading
05% Cards Template
05% Cards Back
05% Cards #10
05% Logo Sketches
05% Logo Draft1
Total = MIDTERM Grade
10% Style Guide
20% Poster
20% Final Cards:should include #10 card in all 4 suits, at least 1 specialty card: Joker/Jack/Queen/King/Ace, and the back of the card. If you can get me more than one specialty card great, but I prefer quality over quantity.
10% Final Logo
05% Field Trip
10% Class participation
Total = FINAL Grade

Please note I do expect you to use some of the techniques in Illustrator we have covered over the course of the semester in your final work.

Welcome back from Thanksgiving. Three weeks to go!

CARP was so grateful for your work. They were really sorry they were not able to use everyones but they had a tight and unforgiving deadline. To recap they held off until Wednesday and then had to go to print. The posters were posted all around town on Thursday and Friday. There were 5 posters that made it into the final print, 250 were printed and posted primarily in the Rockaways and Williamsburg. There were very well received. They were hoping to print a second round but because of the time and cost constraints they are not able to do it.

Lesson – Week13-lesson
Gradient Mesh tool
Symbols – symbol sprayer
Texture and the transparency palette

In-class

• DUE Sketches of Jack, King or Queen
• Print your cards to date – we will review and go into final production
• CARP – present final logo design with style guide after class – Style-guide example (see pages 5-9): style_guide-EXAMPLE
• Finalize logo – implement color scheme
• Position final logo and branding guides into this template: StyleGuide_YourName.ai
  Here is a tutorial on selecting Pantone colors in illustrator: Pantone Illustrator
• Lab time to work

Inspiration:
http://www.ellusionist.com/playing-cards

Playing Arts

Homework
Production:
1. Logo and style-guides
2. Deck of Cards

Hello,

Here is the updated template file with the functioning QR code. I have included two AI files: one with the text outlined, and one with the original type. The font is also included in case you need to edit: CARP-Poster-Template

And to recap these were the major copy changes (in red) from today:

RIIS PARK IN DANGER?
No Fracking* Gas Pipeline Under Your Beach!
Help save the Rockaways.

Don’t let the Federal Government give your beach to big industry.
Plans are being made to lay a pipeline this summer.
You only have until December 9^th to speak up.

ACT NOW. Scan the QR code and voice your opinion!
Or visit Coalition Against the Rockaway Pipeline (CARP) at: www.carpny.org

* Fracking is a toxic and harmful method of extracting “natural gas” from deep in the earth. The Rockaway Pipeline is being built to bring fracked (and likely radioactive) gas to NYC homes and businesses.

—

Email me if you have questions.
Please put your final poster with your name (PDF) into the final dropbox folder titled:
‘Stage5-PosterDesign-FINAL‘ by Sunday at noon 11.24.13 (or before if you can!).

———————————–

Hello all –

I am so sorry about my unfortunate migraine episode in class last week. At least it hit towards the end of class and I had seen just about everyone’s work. And I should add really great stuff. It’s very exciting to see. I’m sorry if I left any question unanswered. Please email me if you want to run something by me and make sure you update the folder in dropbox titled: ‘Stage4-PosterDesign-Draft1’

Please see this blurb from an email I just received from Mareen. There are some powerful images in case you want to use in your poster:

Recently, the pipeline company submitted visual simulations of their summer construction.
The images they provided begin on page 76 in the attached document.
I think the one I like best is on page 83, and I would crop it… Please see this document: 20131018-5181(28841312)–Transco-CZM_Consistency_Addendum

Next week CARP will come and review the posters. I have not yet confirmed with them what time they are coming, but I’m guessing early. We will have an in-class critique. The goal will be to make final changes and submit to them as PDFs for printing. They will provide us with the URL for the QR code next week.

Let me know if you have questions. Enjoy what’s left of the weekend!

Hello everyone – welcome to Week 11!!

Welcome to Week 10!!

————————————————————-

Hello everyone. I will be posting to week 10 again before our next class, but for now please see the question below relating to the field trip I asked everyone to go on, Week6.

From the exhibition Image of the Studio please send me a paragraph describing what was most memorable to you about the exhibit and why. Save your paragraph in a word document with your name on it, in the folder I created in the class dropbox.

See week 9 for details about what is due next week. Have a nice weekend!

Hello Folks,

I am sending you an early email relating to our next class. Please read carefully!

DUE Here is what I need to collect from you by NOON this Sunday Oct. 27th. I would like to provide each of you with a mid-term evaluation based on the following information so you know where you stand in the class. So please make sure the following work is saved into the class dropbox folder:

1. Stage2-Sketches
CARP logo sketches (make sure your name is on file.)

2. Stage3-Logo1
At least one close to finalized logo rendered in illustrator (make sure your name is on file.)
– Please format the file using this template example: logo-presentation
– Make sure your type is converted to outline

3. Exercise files for the Cards
See how the folders are organized. Make sure your name is on each of your files.

4. Lastly make sure you attend the exhibit before 10.28
Image of the Studio (There will be a mini quiz!)
http://imageofthestudio.com/exhibition

Lesson Week9-Lesson

• Live Trace
• Bringing sketches through Photoshop into Illustrator
• Wacom Tablet
• Style Guides
• Here is last week’s lesson: Week8-Lesson

In-Class

• Lab time to work
• Client Visit: CARP logo presentations
• Begin design of Jack, King or Queen based on sketches

Homework

• Continue design of Jack, King or Queen
• Style Guides

Hello. Welcome to week 8!

Please read this important email from Maureen Healy (mhealy1234@aol.com):

……………………………………………………………………..
Dear Class,

This week CARP faces 2 important hearings in Rockaway and Brooklyn. We would be so grateful to have you join us at these hearings.
Also, you and they should feel free to circulate this far and wide!
Thanks very much.
Maureen Healy

The deadline to fight the Rockaway Pipeline is approaching
and we need your help!

Please join us at the Public Hearings next week!

The Federal Energy Regulatory Commission (FERC) has recently released its draft Environmental Impact Statement (dEIS) for this project.  There will be two public hearings for the dEIS, and we need you to come and express your concerns and opposition to the pipeline.
Both hearings start at 7:00 p.m:

October 22, 2013
Knights of Columbus
Rockaway Council 2672
333 Beach 90th Street
Rockaway Beach, NY 11693

October 23, 2013
Aviator Sports & Events Center
3159 Flatbush Avenue
Brooklyn, NY 11234

Find out more here: www.carpny.org
………………………………………………………………………

DUE Today

• 2 finalized logo renderings in Illustrator based on your thumbnail sketches. Be prepared to present to client next week.
• Refine playing cards based on last week’s in-class critique. Make sure I have all your latest files saved in my dropbox folder.

Lesson – Since we did not get to this last week, we will pick up here: Download file here: week5-lesson
Illustrator – continue with the Deck of Card exercise.

• Calligraphic Brushes
• Type-beginnings

In-Class

• View documentary: Margo Chase
• Lab time to work
• Prepare logo presentation for client’s review
• Print cards in class
• Begin design of Jack, King or Queen

Homework

• Refine playing cards based on in-class critique.
• Continue design of Jack, King or Queen
• Client is coming to class next week.

Hello. Welcome to week 7!

DUE Today

• 10 sketches of possible ideas for the CARP logo, thumbnail sketches. All work must be done with pen/pencil on paper –NO COMPUTER. Sketches can be rough (not finished pieces of art), but must be clear enough to communicate your idea. Be prepared to discuss your sketches in class. Keep in mind your logo should be: re-sizable, readable at a very small size, work in color as well as in black and white. Please scan and put into the dropbox folder. Make sure you name your file: yourname-sketch.pdf -> save into correct folder -> Stage2-Sketches.
• Design #10 of the playing card in each suit: spades (♠), hearts (♥), diamonds (♦) and clubs (♣) Please send to my dropbox folder by end of class today. Make sure you name your file: yourname-#10.ai and zip the file before you upload.

Lesson – Download file here: week5-lesson
Illustrator – continue with the Deck of Card exercise.

• Calligraphic Brushes
• Shape Builder Tool
• Width Tool
• Type-beginnings

In-Class

• Discussion: Image of the Studio http://imageofthestudio.com/exhibition
• View documentary: Margo Chase
• Lab time to work

Homework

• Refine playing cards based on in-class critique.
• 2 finalized logo renderings in Illustrator based on your thumbnail sketches. Be prepared to present to client next week.

NOTE: For your mid-term I would like to collect the following (Due October 30):

• Finalized logo – presented in black and white and color
• Style Guide: typography usage and color scheme
• Application: Stationery design (letterhead, envelope and business cards) – should follow style guide specifications
• Process (logo sketches – thumbnails)

REMINDER
We will NOT be meeting in class this week: 10.09.13 (Week6)
I will be out of town at a conference. Instead of meeting in person I will ask you each to go visit the following exhibit:

Image of the Studio
To learn more about the exhibit you can visit:
http://imageofthestudio.com/exhibition

Exhibition Details:

41 Cooper Gallery, Cooper Union
October 1–26, 2013
Mon–Fri 10am–6pm; Sat–Sun 12–5pm

You can go on your own time, but please view before our next class meeting on 10.16.13

Homework
-> Review your notes from last week’s meeting with CARP
-> Develop 10 sketches of possible ideas for the CARP logo, thumbnail sketches. All work must be done with pen/pencil on paper –NO COMPUTER. Sketches can be rough (not finished pieces of art), but must be clear enough to communicate your idea. Be prepared to discuss your sketches in class. Keep in mind your logo should be: re-sizable, readable at a very small size, work in color as well as in black and white.
-> Continue working on your playing cards. I would like you to design #10 of the playing card in each suit: spades (♠), hearts (♥), diamonds (♦) and clubs (♣) – DUE October 16th.