COMD1162 – Week13
DUE: ‘Move Your Body’ illustration sketch – be prepared to present to class next week. – Save sketch into Week13-Project2-Sketch’ folder in dropbox (with your name on it).
*Note we only have two more class meeting sessions. We have collectively decided to hold our last class on Reading Day, December 13 at the usual time. We will therefor not meet on December 20th. Please mark your calendars!
In-class/ Lecture
Project 2: Educational Health Awareness Booklet (see overview handed out and posted in Week 9)
Book dimensions: 7.5″ x 10.5″
Download the template for Project 2 – posted in Week 12
Developing a concept
Research
First Lady Michelle Obama’s ‘Lets Move’: www.letsmove.gov
Lesson
Illustrator: Review Lesson-Week12
-> Manipulating Type – Envelope Distort
-> Blending Tool
-> Live Trace
Labtime
For project 2, using the provided illustrator template above, create 2 symbols in opposite meaning for the ‘Move Your Body’ section. One should depict a stationary activity and one should depict an activity in motion.
Homework
DUE: First draft of both ‘Move Your Body’ and ‘Eat Good Things’ illustration – be prepared to present to class next week.
ADV1160 (Desktop Publishing)
Welcome to ADV1160 (Desktop Publishing) online. Here you will find regular postings for handouts given in-class.
Course Description:
This class will focus on graphic design as a communication tool. Students will learn the basics of page layout design. Emphasis will be placed on drafting techniques, typography, measurements, proofreading mark-ups and corrections.
Objectives:
- Use design as a means of communication
- Gain a solid understanding of production steps
- Gain a solid understanding of industry tools (both conventional and digital)
- Gain a solid understanding of the grid system: bring visual structure and balance to design
- Develop conceptual thinking skills
- Encourage articulate and productive presentation and discussion skills
- Present final work professionally and within project deadlines
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ADV1160 – Week12
By now I should have received a printed and bound booklet from each of you. If I have not, than please drop yours into my mail box in room P100 ASAP. I will be reviewing them and providing you with feedback next week. (If I do not receive your printed booklet than I am unable to give you feedback and your grade will suffer.)
Homework:
1. Read the text for the ‘Going Green’ pamphlet and decide which of the 10 items you will be focusing on (you can find details here: http://www.artorium.com/instruction/ (ADV1160 – week10)
2. Sketch out a rough draft of the flyer with paper and pencil (8.5″ x 11″) and figure out how the pamphlet will fold.
3. Set up the document in InDesign (two pages, front and back)
4. Layout the ten items by threading the text in text columns in InDesign
5. Create a (research) collage in Illustrator with a collection of different symbols that you might use for the project
6. Chose 4 color swatches you would like to work with.
7. Collect any high-resolution photography you would like to worth with.
Note: everything is DUE in two weeks for the in-class presentation:
A. ‘Typography’ booklet: Revised, printed (in color), trimmed and bound
B. ‘Going Green’ pamphlet: Printed and folded
Printer Recommendation: You might also start to research printers. Call to find out how long it will take and how much it will cost to print 8.5”x11” in color.
Remsen Graphics
65 Remsen Street,
Brooklyn, NY
(718) 643-7500
ADV1160 – Week10
As we move into the final weeks of the semester it’s time to begin the final project. We will be creating a promotional flyer to encourage New Yorkers to follow 10 easy tips, to save money while simultaneously making the City a healthier place to live. For this project I would like you to reference the style of one of the designers that we have looked at over the course of the semester. For example once the project is finished you should be able to say this design was influenced by David Carson’s work.
Handout with the specifications for the final project:
ADV1160-FinalProject and here is the text that goes with it.
Homework I would like you to:
1. Read the text and decide which of the 10 list items you will be focusing on.
2. Sketch out a rough draft of the flyer with paper and pencil (8.5″ x 11″)
3. Create a (research) collage in Illustrator with a collection of different symbols that you might use for the project as well as the 4 color swatches you would like to work with.
Here is the list of designers we have looked at:
Milton Glaser
Massimo and Lella Vignelli
Paula Scher
Seymour Chwast
Herb Lubalin
Gail Anderson
Neville Brody
David Carson
Deanne Cheuk
Saul Bass
Edward Benguiat
Matteo Bologna
James Victore
Stephan Sagmeister
Ellen Lupton
Abbott Miller
Ed Fella
Louise Fili
Michael Bierut
Paul Renner
Jonathon Hoefler
Erik Spiekermann
Jill Bell
Lucian Bernhard
The Dillons
The Eams
ADV1160 – Week9
We are finally getting into the fun part. It’s time to design your booklet using InDesign. As you start to put it all together keep thinking about the Principals of Design that we discussed in class (you can also see the handouts from ADV1160 – Week8):
- Does each spread feel part of the same booklet?
- Is there a clear hierarchy of information?
- Is content readable?
- Does the layout feel balanced?
- Have you left enough open (white) space to allow the eye to move around the page? Try to avoid information overload. When in doubt leave it out!
Homework: (Please read through the list below very carefully.)
As you work on this if you forget how to do something in InDesign, see if you can Google it. For example type: ‘Threading text in InDesign’ or ‘Placing images in Indesign.’
A. Take-home Quiz – if you did not get that to me last week (see: ADV1160 – Week8)
B. Booklet:
1. Set up all 6 spreads plus the back and the front cover in InDesign. Make sure you have the correct dimensions, margins, bleeds, gutter… (See handouts from ADV1160 – Week7):
2. Place your ‘typography’ cover into the first page and a version of the same for the back cover.
3. Make sure your text is set to columns and threaded.
4. Each spread should use the same typeface, point size and leading.
5. Avoid floating type columns; have them set towards the base (but within the margins) of your page. This will make the layout feel grounded.
6. Add a ‘Pull-Quote’ for each spread. Pull-Quotes are a great way to add visual variety to the layout.
7. Stick with a simple color palette: two or three colors. The colors should be similar, if not the same, to what you used in the ‘typography’ cover.
8. Organize your layers so that you have text on one layer, images on another, pull-quotes on a third, etc…
9. Use the ‘Master Page’ to add any content that you want to appear on every page of your booklet.
10. Print as spreads, with crop marks (black and white is ok). And bring files and print-outs with you to class next week.
Have fun with it!
You can email with questions: ghitchings@citytech.cuny.edu
I can’t wait to see…
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ADV1160 – Week8
As we move into Spring break I want to leave you with a few additional thoughts. In the next few days each of you should be receiving an individual email from me with feedback on your covers as well as your midterm standing. Please email me if you do not receive this by Friday April 2nd. If I did not receive your cover in class you were supposed to email me a low resolution draft, without that I can not give you a grade.
Here are the handouts I gave in-class
ADV1160 Checklist
ADV1160 Design Principals
Homework:
Over the break I would like you to work on the following (please read carefully):
1. Watch 2 helpful videos about using InDesgin: (there a bunch of videos on this site so feel free to explore.)
http://www.articleswave.com/videocategories/desktop_publishing.html
a. This one is about setting up guides and baseline grids: Adobe InDesign CS3 Essentials – How to Create Guides
b. And this one is about threading text in InDesign: Adobe InDesign CS3 Essentials – How to Thread a Text Frames
2. If you have not already done so, set up your spreads for the booklet in InDesgin and get the text placed into columns. Make sure you follow the projects specifications, you can find all the necessary handouts for that here: (ADV1160 – Week7)
You can download an example of the booklet here: Booklet Example
3. Revise your ‘Typography’ covers based on your in-class critique (and the email you will be receiving from me). I will accept revisions and that can improve your grade.
4. Typography take-home QUIZ
Please print and hand back to me next class. You will find all the answers in the handouts I have given over the term (all of them are posted on this site). You can also find answers online…
We will be moving into our second project by April 23rd. And week 12 we will be taking a field trip, I will give more detail when we return.
I hope you find time to enjoy the time off despite all this work.
Let me know if you have questions. I will be out of town until April 2nd, I will get back to you after that date.
ADV1160 – Week7
This week in-class we a started the take-home MIDTERM. We set up the file in InDesign and started to place all the copy onto the pages and spreads according to project specifications.
In InDesign I showed :
- Placing Text
- Text threading
- Paragraph Formatting
- Character vs paragraph formatting: leading, kerning, tracking
- Drop Caps
- Working with Styles: Paragraph styles, character styles, nested styles
- Master Pages
- Printing with crop marks
See the handouts below:
Download Copy For Booklet Here
Here are the handouts for week 7:
ADV1160 MIDTERM (take-home): document specifications for booklet
ADV1160 InDesign
Homework:
1. Finalize your ‘Typography’ cover design. If you have time you might even play with another variation of the cover.
2. Take-home MIDTERM. See if you can get all the text placed.
We will review in class next week and I would like to collect. Bring them to class printed out, and trimmed to size (black and white is fine).
ADV1160 – Week6
For homework:
1. Finish designing the ‘Typography’ cover you were working on in class (in Photoshop). Be sure to work with only high-resolution images (350dpi).
2. Create two new sketches to experiment with additional ways you could display the word ‘Typography’ in your layout.
3. Read the copy for the booklet text (see below).
Here are handouts given in week 6:
ADV1160 Week6 Agenda
ADV1160 Week6 – Photoshop – Step by step
ADV1160 Copy for Booklet
ADV1160 – Week5
Here are handouts given in week 5:
ADV1160 Week5 Agenda
ADV1160 Project Overview
ADV1160 Week5 – Photoshop step by step
For homework:
1. Finish ‘Comping Type’ exercise.
2. Continue to work on your ‘Typography’ sketches from last week.
3. Bring in two high resolution photos to class next week. We will be developing the ‘Typography’ sketches in Photoshop next week.
ADV1160 – Week4
Here are the handouts for week4:
ADV1160 Project Overview
ADV1160 Week4 Agenda
Here are two examples of magazine spreads:
Magazine Example1
Magazine Example2
For inspiration be sure to check out this site:
http://designarchives.aiga.org
