Spring 2011
Welcome to the Spring 2011 Semester!
I will be uploading all class assignments and handouts to this site.
Please make a point of checking in on a regular basis.
Follow the links on the right-hand side to find your class and the related lesson plans.
Make sure you ‘subscribe’ so you receive my emails.
Week15 – GRA3611
Hello class,
Thank you for being so diligent in my absence. I really appreciate all your emails and getting me your final projects. I will pick up your booklets from school. I can’t wait to see the end results!
Mateo Taiyo Kanaiwa was born on May 22, 2011 at 10:56PM. He weighed 7lbs 10oz (3.46kg). He is happy and healthy – and I am thrilled!
Here’s the little guy:
Have a great summer!
And to those of you who are graduating a big congratulations!!
Please stay in touch.
Genevieve
Week15 – ADV3662
Hello class,
Thank you for being so diligent in my absence. I really appreciate all your emails and getting me the final revisions to your work. I was so pleased to see the completed projects. – Congratulations!
Mateo Taiyo Kanaiwa was born on May 22, 2011 at 10:56PM. He weighed 7lbs 10oz (3.46kg). He is happy and healthy – and I am thrilled!
Here’s the little guy:
Have a great summer!
And to those of you who are graduating a big congratulations!!
Please stay in touch.
Genevieve
Week13 – GRA3611
Hello class,
You then have the remaining two weeks to make any final edits and have the book printed.
90th Annual Awards Exhibition
May 11 – 26, 2011
Gallery open Monday-Friday, 10am – 6pm.
ADC Gallery
106 West 29th Street, NYC
http://www.adcglobal.org/adc/events/calendar/
Note: if you can go on Thursday, May 19th, from 11:00 AM – 3:00 PM you will be able to pick up free paper samples from their paper expo show the evening before.
When you hand in your final booklet, I would also like you to include a brief statement citing one designer from the show that you really liked and describe the piece they created – this will count as your attendance for week14.
Week 15: (May 25th) The printed booklets are DUE. I would like you to submit your printed and bound booklet to Ms. Bernard-Hill in N1113. Please include your statement from your visit to the ADC. Make sure you submit your statement and booklet in a self-addressed envelope, so that I can send it back to you over the summer once I have reviewed it. – This will also count as your attendance for week15.
Feel free to email me with any questions.
It’s very exciting to see your projects come to life. I really enjoyed the semester with you. Good luck with the last two weeks of the semester! Have a great summer and I will see you in the Fall.
Week13 – ADV3662
Hello class,
Here is the tutorial for you to download that I gave in class last week relating to controlling sound externally in Flash: soundplayer (note: included is a basic tutorial as well as an advanced tutorial).
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As I mentioned I will not be in class for the last two weeks of the semester because I am at the end of my pregnancy and the baby is due at any moment (!!).
So here are a few details about the next two weeks:
Week 14: On Monday (May 16th) Professor Goetz will be filling in for me. I would like each of you to present your site to her as well as to the entire class on the overhead projector. This will be a nice opportunity for you to show off your work as well as get some fresh perspective/ feedback on what you have worked so hard on all semester. I hope all of you contribute to each others crits, as each of you knows the particular challenges of the assignment: coming up with your own subject matter, researching and designing it, not to mention dealing with the functionality issues of Flash…
Please take careful note of the feedback you receive. Make a point of writing it down so you don’t risk forgetting the details.
You might also take a look at the final checklist with the grading requirements that I handed out a few weeks back: ADV3662-Checklist
Week 15: You then have one more week to make final edits and send me your updated links (May 23rd).
I will not require you to physically be in class for Week15. I would like you to go on a field trip to the Art Director’s Club. You can go on your own time at any point during the week. The exhibit I would like you to go see is the:
90th Annual Awards Exhibition
May 11 – 26, 2011
Gallery open Monday-Friday, 10am – 6pm.
ADC Gallery
106 West 29th Street, NYC
http://www.adcglobal.org/adc/events/calendar/
Note: if you can go on Thursday, May 19th, from 11:00 AM – 3:00 PM you will be able to pick up free paper samples from their paper expo show the evening before.
When you email me your updated final link, I would also like you to cite one designer from the show that you really liked, and describe the piece they created – this will count as your attendance for week15.
Feel free to email me with any questions.
It’s very exciting to see your projects come to life. I’m sorry to miss out on the class critique. I really enjoyed the semester with you all.
Good luck with the last two weeks of the semester! And big congratulations to those of you who are graduating. Please stay in touch!
Week 12 – GRA3611
Hello GRA3611,
Here is a review of the 3D grid I showed in class last week: http://www.youtube.com/watch?v=la-f2rY-p6w
As you know the final PDF of your booklet is due to be handed in to me next week. I will also ask everyone to print out and hand in a black and white draft of your booklet trimmed to size (so bring any necessary trimming materials with you to class).
Here are the requirements for your final booklet: GRA3611-FinalDeck
I am due to deliver my baby the following week, so I will likely not be there the last two weeks of the semester. You will have the remaining two weeks to go into production mode and have your books printed professionally. I would like to collect a copy of your final booklet by May 25th. I will ask you to put your book in self-addressed envelope and drop it off for me in my mail box in P100. Over the summer I will review your book and mail it back to you.
I will provide you with more detail next week as to what will happen in the two weeks that I am not there.
If you have not already done so, please decide on a printer and get a price quote from them. Here are two printer recommendations near campus:
Remsen Graphics
(718) 643-7500
165 Remsen St
Brooklyn, NY 11201
Rolling Press (They are a ‘green’ printer)
15 denton place, park slope
brooklyn, ny 11215
718 625 6800
www.rollingpress.com
And here are two additional handouts I gave in week 11:
=> If you are going to include some sort of promotional materials in your booklet see this handout: GRA3611_Promotional_Assignment
=> If you are going to include an advertisement in your booklet see this handout (remember you only have to chose one venue: i.e. Magazine, Billboard, Subway, etc.) GRA3611_Ad_Assignment
Let me know if you have questions!
Good luck with it all…
Genevieve
Week10 – GRA3611
Hello class,
I’m sorry to bother you as we enter into spring break but I want to make sure everyone is clear on the upcoming deadlines. Just remember summer is around the corner and then hopefully you can truly relax.
The final project is DUE May 11th as a PDF (two weeks after spring break). That allows two additional weeks for production – printing.
At this point everyone should have a draft of your Project Deck set up in InDesign. Feel free to send me a PDF of the file via email if you want some feedback.
Look at week9 if you need more information about what goes within the project deck. And look to the student examples I provided in class.
In addition to what is listed in Week9. I would like you to chose two additional items from the list below to be included in your final deck.
1. Packaging design (full comp of packaging)
2. Instruction manual (detailing how your product is to be used, or detailing unique features and design of your product.)
3. Advertising , choose any one of the following:
- Magazine ads – min. of 3, same concept different representation
- Billboards – min. of 3, same concept different representation. Ads sized for bus stops, buses & taxis, highways…
- Subway ads – min. of 3, same concept different representation. Ads sized for space.
4. Promotions, choose any one of the following:
- Promotional cards – wave or staggered distribution min. of 5 different cards
- Premium promotional giveaways/ merchandising – gift item, product that raises awareness about your subject (hats, key-chains, bags, hang-tags…)
- DVD of CD package – case/container, label & min. 6 page booklet
- Website – min. 4 screen shots
- Flash Promotional Animation – min. 20 secs
Again, I am only asking you chose two items from everything that is listed above. You can print out this document for a completed list of what goes in the project deck: GRA3611-FinalDeck
And here is a template of an InDesign file for a spiral bind booklet 10x 7 inch, no spreads (with a baseline grid set to a leading of 14pt): Deck-7x10in_SpiralBind.indd
I hope you can use the week to keep plugging away at the project.
Good luck with it! Feel free to email me if you get stuck. We can try to set up a phone date to problem solve.
Best,
Genevieve
Week11 – ADV3662
Hello everyone,
As we move into spring break I thought I would remind you of what all needs to get done between now and when we reconvene. (I am sorry have to burden you with work over the break. Just remember summer is around the corner and then hopefully you can truly relax.)
The project is DUE: Monday May 9th (two weeks after spring break).
Here are the source files from our last lesson in class: lesson
In the zipped file you will find:
1. An example of a built out website. Notice how the main timeline has a ‘labels’ layer. If you look at the action script you will see that the code links to the label not a frame number. Labels must appear in quotes in the action script.
2. The main scene also allows for a short animation. The buttons fade in slowly. Notice how the actions keyframe does not appear until later in the timeline. Also note how the content layer, containing all the section movie clips, appears under and after the actions keyframe.
3. I have also included a file called: ScrollingTxt-Components.fla. This is a very simple way of creating a text scroll bar. I will show another version of this when we meet again. Here is a good online tutorial that shows you how to build one: http://www.youtube.com/watch?v=r6EFikPVwio
4. I have also included a folder titled: ‘FilesForUploadingAFlashSite.’ To upload a flash site you have to insert the ‘swf; into an html page. In the atttached version I used CSS to position the swf with in the page. I saved the html page as ‘index.html’ and then I went into ‘insert/media/swf’ and navigated to the folder with my swf (the same way you would upload an image in dreamweaver). Dreamweaver automatically creates a folder called ‘scripts,’ which you will also need. You then upload all three files to your server. If you do not want this to be the main page of your website, you can create a sub domain but setting up a new folder within your server. Place the three files into the new folder that you set up. To view your posted site you would type: your domain name/ the folder name: example: www.artorium.com/instruction.
Try to get as much of your site built out as possible. You should have the main scene built out as well as all the movie clips for the three required subsections. If you are having issues with your action scripting we can probably resolve that fairly quickly in our next class. Remember if one little thing is off with your code, it will mess up your entire project. So even if you are getting error messages, try build out the content for each section.
Good luck with it! Feel free to email me if you get stuck. We can try to set up a phone date to problem solve.
Best,
Genevieve
Week9 – GRA3611
Hello all,
For next week I would like everyone to set up their project deck (the booklet) in InDesign. The dimensions for this and what type of binding you decide to use are up to you to decide. I recommend speaking with a printer in the next few days to double check that the booklet dimensions that you set up, will be possible to print and bind. They should also be able to tell you how much extra margin you will need to leave for the binding and the cost. (See printer suggestions below.)
In class we talked about the three different kinds of binding options:
1. Spiral bound (the advantage to this type is you don’t really have to worry about spreads and imposition.
2. Saddle Stich
3. Perfect Bound.
Here is a related handout I gave out in class: GRA3611_Booklets
For next week your project deck should include:
1 Cover
2. Copyright page: your name, project name and date
3. Table of Content
4. Statement and description of problem / Design Concept – a summary of the solution, with stated goals and objectives of the project
5. Historical overview – documentation of research (highlights of historical context)
6. Assessment of current industry. Find at least three examples of products you feel are well presented in the marketplace. (They do not have to be the same subject matter as your product.) You should find examples to use as inspiration and guidance.
7. Assessment of marketplace. How is your product unique to the marketplace? What other products are similar to yours and currently available? How will your product distinguish itself from competition?
8. Final identity design (include logo clear-space details and size specifications. Look at the student examples that I provided in class for guidance on this.)
9. Style Guide (see handout – week8)
10. Product rendering – created in Illustrator
I would like to collect a PDF draft of your booklet this coming Weds.
Here is the website we looked at for downloading InDesgin templates: www.blurb.com. You have to sign up with the site in order to access the templates but they don’t require more than your email address. They can print your book for you, but you don’t have to use them. You can also choose to go with another printer.
Here are two printer recommendations near campus:
Remsen Graphics
(718) 643-7500
165 Remsen St
Brooklyn, NY 11201
Rolling Press (They are a ‘green’ printer)
15 denton place, park slope
brooklyn, ny 11215
718 625 6800
www.rollingpress.com
Next week is our last class before spring break. After spring break we will focus on the ads, packaging and promotional materials.
The final project is DUE May 11th as a PDF (two weeks after spring break). That allows two additional weeks for production – printing.
Let me know if you have questions!
Best,
Genevieve
Week10 – ADV3662
Hello everyone.
For this coming Monday, continue to work on the layout for your site in Flash.
I will be showing you how to post your swf to your website. I am looking into the options of free hosting sites and will post URLs to this blog over the weekend if I come across any decent ones.
Next class we will also review building out subsections using Movie Clips and Action Scripting. I would like to dive into Action Scripting 3 a little further. So it will probably be a jam-packed lesson…
I’ve tweaked the due dates a touch to give everyone enough time to really make this project into a portfolio piece. I would like you to post your final site to your website by Monday May 9th. Next week is our last class before spring break. When we reconvene we meet on May 4th. And the following week is May 9th – project due. For those of you that think you will be finished earlier, let me know and I can get you started on the ad piece, which will be more of a long-form animation.
So let me know if you have questions. Have a productive weekend. And just remember summer is very close by – and then you can finally relax!
Best,
Genevieve
