Hello all,

For next week I would like everyone to set up their project deck (the booklet) in InDesign. The dimensions for this and what type of binding you decide to use are up to you to decide. I recommend speaking with a printer in the next few days to double check that the booklet dimensions that you set up, will be possible to print and bind. They should also be able to tell you how much extra margin you will need to leave for the binding and the cost. (See printer suggestions below.)

In class we talked about the three different kinds of binding options:
1. Spiral bound (the advantage to this type is you don’t really have to worry about spreads and imposition.
2. Saddle Stich
3. Perfect Bound.

Here is a related handout I gave out in class: GRA3611_Booklets

For next week your project deck should include:
1  Cover
2. Copyright page: your name, project name and date
3. Table of Content
4. Statement and description of problem / Design Concept – a summary of the solution, with stated goals and objectives of the project
5. Historical overview – documentation of research (highlights of historical context)
6.  Assessment of current industry. Find at least three examples of products you feel are well presented in the marketplace. (They do not have to be the same subject matter as your product.) You should find examples to use as inspiration and guidance.
7. Assessment of marketplace. How is your product unique to the marketplace? What other products are similar to yours and currently available? How will your product distinguish itself from competition?
8. Final identity design (include logo clear-space details and size specifications. Look at the student examples that I provided in class for guidance on this.)
9. Style Guide (see handout – week8)
10. Product rendering – created in Illustrator

I would like to collect a PDF draft of your booklet this coming Weds.

Here is the website we looked at for downloading InDesgin templates: www.blurb.com. You have to sign up with the site in order to access the templates but they don’t require more than your email address. They can print your book for you, but you don’t have to use them. You can also choose to go with another printer.

Here are two printer recommendations near campus:
Remsen Graphics
(718) 643-7500
165 Remsen St
Brooklyn, NY 11201

Rolling Press (They are a ‘green’ printer)
15 denton place, park slope
brooklyn, ny 11215
718 625 6800
www.rollingpress.com

Next week is our last class before spring break. After spring break we will focus on the ads, packaging and promotional materials.
The final project is DUE May 11th as a PDF (two weeks after spring break). That allows two additional weeks for production – printing.

Let me know if you have questions!

Best,
Genevieve