Week3 – GRA3611
Hello everyone – welcome to week 3!
Hopefully everyone has their idea for the product redesign. In-class we will review your moodboards (created in Photoshop – or as a printed collage). The idea behind a moodboard is to help you figure out the general direction of your product in terms of audience and marketplace. The moodboard should give a sense of product positioning and lifestyle.
Break off into teams for brainstorming secession – word associations and image associations related to product
1. Come up with 30 words related to your product
2. Come up with product name
3. Begin to sketch logo ideas (see handout): GRA3611-IdentityDesign
Lesson
llustrator
-> Blending tools
-> Type Tool
-> Envelope distort
-> Color
-> Live Paint
-> Live Trace
Here are a few related online tutorials that might help to reinforce what we look at:
Envelope Distort 1: http://layersmagazine.com/illustrator-text-envelope-distortion.html
Envelope Distort 2: http://www.ndesign-studio.com/tutorials/envelope-distort
Live trace: http://www.tutorial9.net/tutorials/illustrator-tutorials/adobe-illustrator-tip-1-intro-and-livetrace/
Live paint: http://www.duoh.com/varia/illustrator_livepaint/
(Note: all the examples above are from different versions of Illustrator. The interface might be slightly different in CS5 but the basic concepts are the same.)
Homework
Logo – 3 finalized sketches (see handout attached above)
This is a paper that will be due week 7 and will count as your mid-term: GRA3611-ProductResearch
Week2 – GRA3611
Hello everyone – welcome to week 2.
In Class
Hopefully you all had a chance to read the ProjectOverview, posted in week 1 .
Today we will brainstorm three additional possibilities for product redesigns. (Remember the idea has to lend itself to rendering in Illustrator). We will vote on the three most popular. Each of you will then chose one to work on over the course of the semester.
1. Break off into teams for brainstorming secession – word associations and image associations related to product
2. Moodboard/ Inspiration board aimed at developing product positioning – ‘lifestyle’ and target audience
Photoshop moodboard – see specifications here: GRA3611_InspirationBoard
More about moodboards: click here
3. Lecture Topics:
Photoshop
-> Resolution 300 dpi vs 72 dpi ( Dots Per Inch = DPI = Pixel = Raster)
-> Resampling
-> Layers
-> Copy & Paste
-> Selections
-> Scanning
llustrator
-> Pen tool
-> Compound Paths & Compound Shapes
-> Brushes
-> Masking
-> Creating Outlines
-> Blob tool – Eraser tools
-> Symbols & Scatter Brush
Homework
Inspiration Board
Product Name
Reading:
http://www.moma.org/collection/browse_results.php?object_id=94534
http://nymag.com/nymetro/health/features/11700/
http://www.msnbc.msn.com/id/7634269/ns/health-health_care/t/target-turns-old-pill-bottle-design-its-head/
http://www.adaptivepath.com/ideas/the-target-pill-bottle-isnt-a-bottle-its-a-system
http://sites.target.com/site/en/spot/page.jsp?title=pharmacy_clear_rx&ref=link_phrm_pp_3_2
Week1 – GRA3611
Welcome to the first class of the semester!
Here are the handouts given in class including the course outline:
GRA3611_HitchingsSyllabus
GRA3611-ProjectOverview
Lecture Topics Intro & Overview
Introduction to Illustrator
- Workspace
- Panels
- Bridge
- Geometric Objects
- Freehand drawing
Homework
- Register for this blog to receive regular updates
- Research product history
- Environmental factors
- Inspiration board
Resources
- www.commarts.com
- www.aiga.com
- www.tdc.org
- www.adcglobal.org
GRA3611 Vector Art Editing
Welcome to GRA3611 (Vector Art Editing) online. Here you will find regular postings for handouts given in-class.
Course Description:
An advanced course that continues to develop how to create, correct, and modify graphics. Students will learn advanced techniques for design, illustration and production on the computer, how to simplify path points and specify the flatness value for optimized files. Students are exposed to professional techniques and tools using software such as Adobe Illustrator and Bridge on the Macintosh operating system.
4 cl hrs, 3 cr Prerequisites Raster & Vector Graphics, AD 360, GA 508
Course Objectives
- Design and develop an overarching multi -part design project
- Apply critical thinking skills supported by research
- Present a design project logically and convincingly
- Identify and apply strategies for design in five sub disciplines: product design, packaging, corporate communications, advertising, environmental design and information graphics.
- Create various complex vector graphics.
- Reflect learning from engaging challenging resource material that a student will interpret appropriately and accurately in his/her own words and following ethical guidelines for intellectual property.
Teaching/Learning Method
- Show and Tell – happenings within the field (websites, magazines, nyc)
- Review homework – place in ‘ghitchings’ – drop box on the server
- In-class critique of work – provide feedback
- Lectures, lessons and software demonstrations
- Discuss projects and assignments
- In-class lab time to work on assignments
- Class blog (www.artorium.com/instruction)
