Hello everyone – welcome to week 2.

In Class
Hopefully you all had a chance to read the ProjectOverview, posted in week 1 .
Today we will brainstorm three additional possibilities for product redesigns. (Remember the idea has to lend itself to rendering in Illustrator). We will vote on the three most popular. Each of you will then chose one to work on over the course of the semester.

1. Break off into teams for brainstorming secession – word associations and image associations related to product

2. Moodboard/ Inspiration board aimed at developing product positioning – ‘lifestyle’ and target audience
Photoshop moodboard – see  specifications here: GRA3611_InspirationBoard
More about moodboards: click here

3. Lecture Topics:
Photoshop
-> Resolution 300 dpi vs 72 dpi ( Dots Per Inch = DPI  = Pixel = Raster)
-> Resampling
-> Layers
-> Copy & Paste
-> Selections
-> Scanning

llustrator
-> Pen tool
-> Compound Paths & Compound Shapes
-> Brushes
-> Masking
-> Creating Outlines
-> Blob tool – Eraser tools
-> Symbols & Scatter Brush

Homework
Inspiration Board
Product Name

Reading:
http://www.moma.org/collection/browse_results.php?object_id=94534

http://nymag.com/nymetro/health/features/11700/
http://www.msnbc.msn.com/id/7634269/ns/health-health_care/t/target-turns-old-pill-bottle-design-its-head/
http://www.adaptivepath.com/ideas/the-target-pill-bottle-isnt-a-bottle-its-a-system
http://sites.target.com/site/en/spot/page.jsp?title=pharmacy_clear_rx&ref=link_phrm_pp_3_2