Welcome to Week9!

>> Project Deck: Today in class we will start to set that up. The deck is a printed and bound presentation of your project. It should tell the visual story of the development of both your product and the related design pieces.

The deck will be created in InDesign. Dimensions and format are as follows:
9.5 in x 8 in
Margin: 0.25 in (three sides)
Margin inside: 0.625 in
Bleed: 0.125 in
Gutter: 0.1667 in
Facing Pages: yes

The goal is to create an intelligent presentation to show off your work in a coherent and flattering manner.

Here is the website for downloading InDesgin templates: www.blurb.com. You have to sign up with the site in order to access the templates but they don’t require more than your email address. They can print your book for you, but you don’t have to use them. You can also choose to go with another printer.

Three kinds of binding options (See week8 handout: GRA3611_Booklets):
1. Spiral bound (the advantage to this type is you don’t really have to worry about spreads and imposition.
2. Saddle Stitch
3. Perfect Bound

>> Lab time – work on wherever you are with project

>> Binding presentation by Prof. Steve Caputo (last hour of class)

Here are two printer recommendations near campus:
Remsen Graphics
(718) 643-7500
165 Remsen St
Brooklyn, NY 11201

Rolling Press (They are a ‘green’ printer)
15 denton place, park slope
brooklyn, ny 11215
718 625 6800
www.rollingpress.com

Next week is our last class before spring break. After spring break we will focus on the ads, packaging and promotional materials.

Homework
For next week I would like everyone to set up their project deck (the booklet) in InDesign. I recommend speaking with the printer you intend to work with – in the next few days to double check that the booklet dimensions that you set up, will be possible to print and bind. They should also be able to tell you the cost for printing and binding. (See printer suggestions above.)

DUE: I would like to collect a PDF draft of your booklet the week we come back from spring break. This should include:
1  Cover
2. Copyright page: your name, project name and date
3. Table of Content
4. Statement and description of problem / Design Concept – a summary of the solution, with stated goals and objectives of the project
5. Historical overview – documentation of research (highlights of historical context)
6. Assessment of current industry. Find at least three examples of products you feel are well presented in the marketplace. (They do not have to be the same subject matter as your product.) You should find examples to use as inspiration and guidance.
7. Assessment of marketplace. How is your product unique to the marketplace? What other products are similar to yours and currently available? How will your product distinguish itself from competition?
8. Final identity design (include logo clear-space details and size specifications. Look at the student examples that I provided in class for guidance on this.)
9. Style Guide (see handout – GRA3611-StyleGuide)
10. Product rendering – created in Illustrator