Week9 – SpringBreak – ADV1162
Hi class – please read carefully!
As we move into spring break I want to send a reminder that a final printed draft of your poster is due on the Monday April 16th when we return. The posters will be submitted to the Grace Gallery competition and the deadline for that is very shortly thereafter. Please print a draft of your poster before class. I will ask you to make any necessary final edits in class and then have each of you print the final directly from the class printer.
I encourage you to email me any revised versions of your poster for additional feedback over spring break. We have been working on the poster for a number of weeks now, so I do expect your poster to reflect a significant amount of effort on your part. Because the file will likely be larger than you can send via email you can use either of the following free sites to send me your work:
www.yousendit.com
www.dropbox.com
Additional recommendations:
1. Make sure the poster fulfils it’s mission: to encourage people to vote
2. Make sure you include all the elements that have to appear on the poster:
-> Title: Vote 2012 (your can tweak this to your poster needs)
-> Tagline: Should relate to your concept and be integrated into the poster design
-> Registration deadline: Voting registration deadline for New York State must be postmarked 25 days before the election
-> AIGA branding bar (we will add this in the next class so leave space at the bottom of your poster for the bar)
3. Include margin and bleeds
4. Review the AIGA website to look at example of 2008 posters: http://www.aiga.org/get-out-the-vote-2008/
5. Review the self-evaluation worksheet and peer-evaluation worksheet handed out in class last week (posted under week9).
I will be collecting them.
Please email me if you have questions. Have a great spring break!
Week10 – GRA3611
Hello – Welcome to Week10!
In-Class
>> GRA student surveys
>> Due today: set up of your project deck (the booklet) in InDesign (see Week9 for details)
Lab time to work on wherever you are with project.
-> Logo design/ identity
-> Project Deck layout
-> Product design/ Packaging
>> Lesson
-> Brushes
-> Perspective Grid. Here is a good follow up tutorial relating to today’s lesson: http://www.youtube.com/watch?v=Gp6kR3Hs8vI
>> Discuss class field trip to Society of Illustrators
Next week is spring break. After spring break we will focus on the ads, packaging and promotional materials.
Homework
DUE: I would like to collect a PDF draft of your booklet the week we come back from spring break. This should include:
1 Cover
2. Copyright page: your name, project name and date
3. Table of Content
4. Statement and description of problem / Design Concept – a summary of the solution, with stated goals and objectives of the project
5. Historical overview – documentation of research (highlights of historical context)
6. Assessment of current industry. Find at least three examples of products you feel are well presented in the marketplace. (They do not have to be the same subject matter as your product.) You should find examples to use as inspiration and guidance.
7. Assessment of marketplace. How is your product unique to the marketplace? What other products are similar to yours and currently available? How will your product distinguish itself from competition?
8. Final identity design (include logo clear-space details and size specifications. Look at the student examples that I provided in class for guidance on this.)
9. Style Guide (see handout – Week9)
10. Product rendering – created in Illustrator
Week9 – ADV1162
Hello – Welcome to week 9!
In-class
This Monday we will work on finishing the ‘Get Out the Vote’ poster campaign. I realize that I was not able to get to everyone week 7 and many of you may have unanswered questions, so we will use a good portion of week 9 as lab time to finalize your project.
- Please find attached a self-evaluation worksheet.
You can use it as a final checklist – it includes all the elements I will use to grade your poster: ADV1162-SelfEvaluationAssignment - Also attached is peer-evaluation worksheet. Each of you will be asked to peer-evaluate a classmate’s poster when we return from Spring break. I will be collecting these worksheets. Your final grade will relate both to how you respond to your classmate’s feedback and also how thoroughly you provide valuable feedback in your peer-evaluation. ADV1162-PeerAssessmentAssignment
Lab Time
Please note the following:
1. If your poster is far enough along I recommend bringing a color 11×17″ print of it with you to class. It is very important to test print your work – often there are a number of unhappy surprises the first time you print (especially with the color and type size and readability).
Rumor has it you might be able to get it printed on the 8th floor in the Vorhees building. I’m not sure ADGA students are supposed to use that lab, but it might be worth trying…
Otherwise you can try Remsen Graphics. It will likely cost you around $3.00 (and if you ask for ‘card-stock’ paper, it might cost a little more – but the color will print much better. You might save the good paper for the final print) Here is their contact info:
Remsen Graphics
(718) 643-7500
165 Remsen St
Brooklyn, NY 11201
Lesson – I plan to review the lesson of week 7:
-> ‘Expanding’ in (Illustrator)
-> Cropping and transforming (Photoshop)
-> Smart Objects – Illustrator into Photosop (Photoshop)
-> Adjustment layers – brightness and contrast (Photoshop)
-> Layer Mask – blending images (Photoshop)
-> We can also review anything covered to date and I hope to reserve some time to answer individual questions.
3. Student presentations:
Shadow Chen & Matteo Bologna
4. Hand-in writing assignment from field trip last week (see week 8)
Homework
DUE: Posters week 10
Over Spring break – complete the posters. I would like everyone to print, trim (11×17″) and bring with you for an in-class critique. You will need to make any edits from the in-class critique and then hand the digital file as a PDF into my drop box by Weds 4/14
Start to think about what you might do for project two: Book Cover design (series of three).
Week9 – GRA3611
Welcome to Week9!
>> Project Deck: Today in class we will start to set that up. The deck is a printed and bound presentation of your project. It should tell the visual story of the development of both your product and the related design pieces.
The deck will be created in InDesign. Dimensions and format are as follows:
9.5 in x 8 in
Margin: 0.25 in (three sides)
Margin inside: 0.625 in
Bleed: 0.125 in
Gutter: 0.1667 in
Facing Pages: yes
The goal is to create an intelligent presentation to show off your work in a coherent and flattering manner.
Here is the website for downloading InDesgin templates: www.blurb.com. You have to sign up with the site in order to access the templates but they don’t require more than your email address. They can print your book for you, but you don’t have to use them. You can also choose to go with another printer.
Three kinds of binding options (See week8 handout: GRA3611_Booklets):
1. Spiral bound (the advantage to this type is you don’t really have to worry about spreads and imposition.
2. Saddle Stitch
3. Perfect Bound
>> Lab time – work on wherever you are with project
>> Binding presentation by Prof. Steve Caputo (last hour of class)
Here are two printer recommendations near campus:
Remsen Graphics
(718) 643-7500
165 Remsen St
Brooklyn, NY 11201
Rolling Press (They are a ‘green’ printer)
15 denton place, park slope
brooklyn, ny 11215
718 625 6800
www.rollingpress.com
Next week is our last class before spring break. After spring break we will focus on the ads, packaging and promotional materials.
Homework
For next week I would like everyone to set up their project deck (the booklet) in InDesign. I recommend speaking with the printer you intend to work with – in the next few days to double check that the booklet dimensions that you set up, will be possible to print and bind. They should also be able to tell you the cost for printing and binding. (See printer suggestions above.)
DUE: I would like to collect a PDF draft of your booklet the week we come back from spring break. This should include:
1 Cover
2. Copyright page: your name, project name and date
3. Table of Content
4. Statement and description of problem / Design Concept – a summary of the solution, with stated goals and objectives of the project
5. Historical overview – documentation of research (highlights of historical context)
6. Assessment of current industry. Find at least three examples of products you feel are well presented in the marketplace. (They do not have to be the same subject matter as your product.) You should find examples to use as inspiration and guidance.
7. Assessment of marketplace. How is your product unique to the marketplace? What other products are similar to yours and currently available? How will your product distinguish itself from competition?
8. Final identity design (include logo clear-space details and size specifications. Look at the student examples that I provided in class for guidance on this.)
9. Style Guide (see handout – GRA3611-StyleGuide)
10. Product rendering – created in Illustrator
Week8 – ADV1162
Hello!
In-class -> Field Trip!
Don’t forget this coming Monday (03/26/12) we are going on a field trip. We will be visiting two places: first the AIGA and then the ADC.
-> We will meet at the AIGA.
Please try to get there between 2:30 – 3:00PM:
AIGA
164 Fifth Avenue (btwn 21st and 22nd Street)
New York NY 10010
Tel. (212) 807-1990
The nearest subway station is on the N/R/W line at 23rd Street.
From there we will walk to the ADC:
Art Directors Club Gallery
106 West 29th Street (between 6th and 7th Aves.)
New York City
Tel. (212) 643-1440
After we have viewed both shows you are free to go. I will be sure to dismiss everyone by 5PM so you have plenty of time to get back to campus if you have evening class.
-> ‘Get Out the Vote’ Posters – I realize that I was not able to get to everyone last class and many of you may have unanswered questions. We will use week 9 as lab time to continue to work on your project. I can review anything covered to date in class, and answer individual questions.
Over Spring break I will ask everyone to complete the posters. I will also introduce project two so you can start to think about what you might do. If you want me to take a look at something before week 9 – please print it out and bring with you on Monday. Or send me an email of the file – a PDF is preferred. Questions welcome, so don’t be shy!
Homework
1. ‘Get Out the Vote’ Posters
2. Field trip homework:
I would like to ask you to chose one piece of work in one of the exhibits that you really like and write a brief report about it. In your report I would like you to address:
-> The designer’s name
-> Client or agency or school, work was produced for
-> The medium used (oil on canvas, ink on paper, digital, etc.)
-> Bring a camera in case you are permitted to photograph the artwork
-> In your report I would like you to explain why you feel this work is particularly successful
-> Address what the purpose of the work is (what was the assignment). What was it created for
-> I would also like you to research the designer – do they have a website? What other work have they done?
I will collect your response week9 in class.
Week8 – GRA3611
Hello everyone – welcome to week 8.
1. Review class trip – favorite works.
2. Today we will use the class time to make progress on your projects. The goal is to have an open lab. We can review anything covered to date and I would also like to go over a few techniques in Photoshop. If we have time I would like to show how to create and customize Brushes in Illustrator (but we might save that lesson for week 10).
3. By the end of class today I should receive your:
-> Finalized logo – in Illustrator
-> The beginnings of you product rendering – in Illustrator (a representation of your product).
-> If I have not already received, your product research document (this is the text that will appear in your project deck (see week 3 for the original assignment).
These three pieces will count towards your Midterm grade.
4. Next week we look at InDesgin – to set up your final booklet. We will also discuss binding and paper considerations.
Here is an outline of what needs to go into your project deck and how it will be structured: GRA3611-FinalDeck
And please read this handout about different binding possibilities: GRA3611_Booklets
Homework
Continue to work on your project: style-guide, product renderings.
Week7 – ADV1162
Welcome to Week 7!
Inclass
We will work on the posters today. I would like to collect the first digital draft of the poster by the end of class today. Please save your file with your name into my dropbox. You have to sign into: shares/ghitchings/dropbox
Example of how to save file: ‘GenevieveHitchingsPoster.ai’
Lesson in Illustrator & Photoshop
(Please download these files: original-images)
-> Cropping and transforming (Photoshop)
-> Smart Objects – Illustrator into Photosop (Photoshop)
-> Adjustment layers – brightness and contrast (Photoshop)
-> Layer Mask – blending images (Photoshop)
-> Review last week illustrator (see tutorials posted under week 6)
No Presentations today. Next time (week9):
Shadow Chen & Matteo Bologna
3. Announcement: class trip next week. We are going to the AIGA to see the book cover show: www.aiga.org/exhibit-fifty-fifty-2010/
Details on how to get there will be posted next week.
4. Test-print poster by end of day – today!
Homework
DUE – Poster first draft (digital files due) Week 9.
Please bring paper – we will print in class
Specific paper is: HP Advanced, Illford or Pearl for inkjet printer (11×17″ – matte or glossy your choice). Maybe you can pool together and share costs – let’s discuss in class.
Make sure to include all the required elements that go within the poster (see ProjectOverview handout from Week3)
Week7 – GRA3611
Hello!
-> Don’t forget we are going on a field trip this week:
Society of Illustrators – to see the Annual Exhibition: Illustrators 54 (notable illustrations in advertising and institutional work)
http://www.societyillustrators.org/The-Museum/2012/Illustrators-54-AI/
We will meet inside the Gallery at 10AM
The Society of Illustrators is located at:
128 East 63rd Street (between Park and Lexington Avenues)
New York, NY 10065
Tel: (212) 838-2560
Directions via Subway:
Take the F train to Lexington Avenue and exit on the southwest corner of Lexington and 63rd Street. Walk west.
Alternatively you can also take the 4, 5, or 6 train to 59th Street/Lexington Avenue, exit, and walk uptown to 63rd Street.
-> DUE: Mid-term assignment: Design Brief (see ‘GRA3611-ProductResearch’ week 3) Print and bring with you next week to hand in to me.
-> Here is a tutorial for last weeks: Molding Mesh lesson (I’ve attached a PDF that shows the step by step process as well as the original source file from the Illustrator Wow book: lesson-week6
Homework
1. Finalize your logo (I would like to collect the completed illustrator file)
2. Field trip homework:
I would like to ask you to chose one piece of work in the exhibt that you really like and write a brief report about it. In your report I would like you to address:
-> The artist’s name
-> Client or agency work was produced for
-> The medium used (oil on canvas, ink on paper, digital, etc.)
-> Bring a camera in case you are permitted to photograph the artwork
-> In your report I would like you to explain why you feel this work is particularly successful
-> Address what the purpose of the work is (what was the assignment). What was it created for
-> I would also like you to research the artist – do they have a website? What other work have they done?
I will ask you to present the artist you chose to the class next week.
Week6 – ADV1162
Hello!
Inclass
Today we will pick up where we left off last week. If you did not show me sketches of your poster concept – please be sure to show my today.
Discuss principles of good poster design (see handout from week 3: ADV1162_DesignPrincipals)
Lesson in Illustrator & Photoshop
-> Review Live Trace (Illustrator)
-> Type Tool (Illustrator)
-> Cropping and transforming (Photoshop)
-> Smart Objects – Illustrator into Photosop (Photoshop)
-> Adjustment layers – brightness and contrast (Photoshop)
-> Layer Mask – blending images (Photoshop)
Class Presentation
James Victore & Deanne Cheuk
Lab time to work. Poster first draft due next week.
Here are a few related online tutorials that might help to reinforce what we look at:
Envelope Distort 1: http://layersmagazine.com/illustrator-text-envelope-distortion.html
Envelope Distort 2: http://www.ndesign-studio.com/tutorials/envelope-distort
Live trace: http://www.tutorial9.net/tutorials/illustrator-tutorials/adobe-illustrator-tip-1-intro-and-livetrace/
Homework
DUE – Poster first draft (Digital files due)
Please bring paper – we will print in class (I will post the specific paper you need to bring to class next week, perhaps you can share to save $)
Make sure to include all the required elements that go within the poster (see ProjectOverview handout from Week3)
Week5 – ADV1162
Greetings Class!
Inclass
1. Since we ran out of time last week, we will start Monday’s class off with a critique. Please bring your sketches with you and be prepared to talk about your work.
Principals of good poster design (see handout from week 3): ADV1162_DesignPrincipals
Lesson in Illustrator & Photoshop
-> Review Live Trace (Illustrator)
-> Type Tool (Illustrator)
-> Cropping and transforming (Photoshop)
-> Smart Objects – Illustrator into Photosop (Photoshop)
-> Adjustment layers – brightness and contrast (Photoshop)
-> Layer Mask – blending images (Photoshop)
Class Presentation
Jessica Hische & Saul Bass
Lab time to work!
Set up new document with poster specifications.
Homework
Work on poster – DUE week7 (two weeks from now)
Make sure to include all the required elements that go within the poster (see ProjectOverview handout from Week3)
