Hello! Welcome to week2.

Semester Project Overview
Over the course of the semester you will be asked to define a well thought-out online promotional strategy. Project 1 entails a Public Service Announcement (PSA) in the from of an animated banner with a clear ‘call to action.’ This will lead directly into Project 2, a one page, interactive info-graphic website about the PSA. The two pieces collectively should produce a polished, professional quality persuasive interactive online campaign.
Download Project 1 handout here >>ADV3662_Project1Overview

-> Specifications for Banner ad:
728 x 210 Large Leaderboard – after the ad is designed and approved (static version) we will build the animation over the next few classes using Edge Animate. All images will need to be saved as PNG files at 72dpi

Lesson

• Frame-by-frame animation
• Photoshop animation exercises and experiments: lessons-week2
• Setting up a Cloud account (When you are on the page, select the link at the bottom: Don’t have an Adobe ID?)
• Example Info-Graphics both static and interactive:
  http://www.msnbc.msn.com-k.us/2013/?Article87520
  http://static.businessinsider.com/image/4bbf5bcc7f8b9a4107340600/ipad-infographic-large.jpg
  http://www.sunrunhome.com/solar-for-your-home/guide/advantages/environmental-infographic/
  http://columnfivemedia.com/ (Design agency that specializes in Info-Graphics)
  http://www.onlineschools.org/state-of-the-internet/soti.html
  http://jessandruss.us/
  http://html5readiness.com/

In-Class

• Finish frame-by-frame animation
• Begin to work on homework

Homework
1. Select project topic and begin research (see Project 1 handout above – questions 1-4 DUE 2.20)
2. Read these two relevant articles about info-graphics:
Design Quality Info-Graphics (at the end of this article you can find lots of examples and additional resources)
Visual Communication: Motion Graphics