Hello class,

Tomorrow will be our final class. Hard to believe!

Since tomorrow is upon us, please bring everything you need and we will go over tomorrow in class.

Sal Lopizzo will join us at 10:30AM for a final critique.

Please review the invitation for the MoMa show here (PDF): CityTechatMoMA-Invitation-TrimMarks

0. Stationery Template here: Stationery-template.ai

1. Check out this link to get a better sense of the space: http://www.moma.org/explore/inside_out/2013/04/11/moma-psi-vw-dome-2-rocking-my-rockaways/

2. We will talk about the production details in class next week. I hope to take care of most of the printing – certainly the posters, but for the stationery it might be to your benefit to print on your own. In any case we will fine tune those details next week.

3. Think ahead! What else might you need? Who might you want to invite? There is not much time to plan but it’s important to try and take full advantage of the opportunity.

4. Check out these awesome ideas found by Diellza for possible ways to present the work (in a space where there are no walls to hang work).

Dear class,

I have a VERY exciting announcement to make:

MoMA P.S.1 Dome would like to present your work for YANA in the Rockaways!
There will be a brief presentation on how the project came about with a short Q&A. Tables will be set up for you to present and explain your work to guests.

http://www.momaps1.org/expo1/venue/vw-dome-2/

When: Saturday, June 8 form 2-5PM.

This is a very significant opportunity and I suggest you make every effort possible to attend – and make your final work outstanding!!

So, because of our very tight deadline I would like to optimize the last two classes to ensure that your work is complete and ready for show. For next weds, please bring everything that you have worked on for the class this semester:  this includes your rough thumbnail sketches, concept sketches, and the more recent pieces – identity design, style-guide, posters and postcards. Next week I would like to meet with each of you individually and make a clear check list to determine what you will present and what will need to be finalized before the deadline. So please have everything organized and ready to go on a thumb drive before you come to class, and bring all work you have printed as well. Here is and AI file of Veronica’s final logo. There are two FINAL versions of the YANA logo you can use either one: Final-Logo

Please Note:

• For those of you that will be out of town, if you work is complete and ready to go I would be happy to present it for you.
• I encourage you to bring your own business cards – if you don’t have any – make them!
• If you have, you are also welcome to bring your portfolio
• You are welcome to invite guests

Let me know if you have questions. Congratulations, having your work shown by the MOMA is a HUGE honor!

Hello everyone,

In case you want to use for your poster here is the YANA logo designed by Veronica (thank you Veronica!). I have just sent to YANA and am waiting for the final approval.

YANA-VeronicaVelez-logo

On Weds posters should be printed out to size (11×17′) black and white is fine. If you want me to print yours I need to receive by Sunday night (tonight).

I will likely post a few more notes to this blog on Tuesday, so check back…

See you Weds!

Hello everyone –

At long last announcing the new YANA logo:

The fact that it has taken so long for them to decide is an indication of how strong the design work is within the class. I congratulate you all. The three logos here represent the finalists. The middle logo designed by Veronica is what they feel will best represent the organization (go Veronica!). There are a few tweaks they would like her to make. (I will give details tomorrow).

In-class

• Critique first draft of posters.
• Lab-time to work. I will come around and review work with you individually.
• Discussion of postcard
• Handout: brochure regarding copyright, trademark basics

Announcement

The Paper Expo at the Art Directors Club of New York is tomorrow:
Thursday, May 2, 5:30-8:30.
It’s open for students on Friday, May 3, 11:00-3:00.  Students get in free that day and can pick up samples
To register on-line (cost is $10 for Thursday’s Professionals Night):
http://www.adcglobal.org/adc/events/calendar/

Homework

• Edit poster based on in-class feedback.
• Print posters in color. Lab in Vorhees is open on Friday afternoon to students for printing. Epson paper works or even HP. Please let me know if you plan to print there and then.
• Draft of postcard

Greetings!

Welcome to week 10.

Thank you to all who sent me their final style guides. You can view the document that was sent to YANA on openlab. Sal Lopizzo of YANA may swing by at the end of class – to review work and answer questions that arise.

Today will mainly be a working session. In class we will continue to work on the YANA posters.

Lesson Review

• Review techniques covered to-date.
• Symbols and Symbol Sprayer tool – scatter brush
• Working with brushes – brushes-stepbystep
• Review gradient mesh

In-class
Lab-time to work. I will come around and review work with you individually.

• Work on poster – stay true to your style guide (feel free to tweak style guide as necessary)
  Here is a tutorial on selecting Pantone colors in illustrator: Pantone Illustrator
• Review three icons for poster – to represent each core value.

Homework

• Revise poster sketches. See details here: GRA3611-Project2
• First draft due next week

Hello, welcome to week9!

We will be sending final logo designs to YANA in B&W and color. They will make their final choice by the end of the week. Today in class we will begin to work on YANA poster design concept sketches.

Lesson

• Symbols and Symbol Sprayer tool – scatter brush
• Working with brushes – brushes-stepbystep
• Review gradient mesh

In-class
Lab-time to work. I will come around and review work with you individually.

• Finalize logo – implement color scheme
• Position final logo and branding guides into this template: StyleGuide_YourName.ai
  Here is a tutorial on selecting Pantone colors in illustrator: Pantone Illustrator
• Review three icons for poster – to represent each core value.

Homework

• Outline structure of poster (content)
• Revise poster sketches. See details here: GRA3611-Project2
• Revise style-guides. Contact info for use in designs should use:Sal Lopizzo
  YANA founder
  112-34 Rockaway Beach Blvd
  Rockaway Park, Queens NY 11694
  c.     718.555.1212
  f.     718.555.2121
  e.     yananewyork@aol.com

  Make sure you use the correct dimensions:
  Business card: 3-1/2 x 2 in
  Envelope: 4-1/8 x 9-12 in

Welcome back from spring break!

Great work on the logo designs for YANA. The level of work in this class is truly impressive and inspiring. YANA was thrilled with what they saw.
*Sal Lopizzo will stop by end of class today.

Please join the class on openlabs – you can view all the logos that were presented to YANA.

DUE – end of class today: Style-guide
(See example from previous week)

• Finalized logo – presented in black and white and color
• Style Guide: typography usage and color scheme
• Application: Stationery design (letterhead, envelope and business cards) – should follow style guide specifications
• Process (logo sketches – thumbnails)

Lesson

• Artboards – stationery design
• Symbols and the scatter brush
• Setting up poster
• Review gradient mesh

In-class

Review logo’s and discuss client feedback
Revisions
YANA Poster design – sketches – must convey three core values:

• Sustainable careers
• Sustainable housing
• Sustainable healthcare

Lab-time to work on whatever you need to.

Homework

• Outline structure of poster (content)
• Design three icons to represent each core value.
• Revise poster sketches
• Join the class discussion on openlab –  this will make presenting work to the class much more efficient

Hello! – Very nice work today!

*YANA stopped by today. Great job pulling all the research together – Presenters: beautifully presented!
You can view all the research files here: YANA-PRESENTAION

For those of you who missed class. There were several points YANA clarified about the direction to take. We will try to recap at the beginning of next week.

DUE (today)
1. Presenting research to YANA

• inspiration from existing examples
• existing Logotypes, Symbols, Pictograms – that can be looked at for inspiration
• list of adjectives (descriptive words)
• photo reference

2. 15 rough sketches of possible ideas for the logo, (thumbnail sketches are ok). All work must be done with pen/pencil on paper –NO COMPUTER.
3. Two sketches render them in illustrator using some of the techniques we have covered in the last few weeks. Work must be in black and white.

Lesson lesson-week5

• Gradient Mesh
• Transparency Pallette

Homework
(Note* I did not receive everyone’s homework (sketches) today. If you showed me your sketch work your good – but if you did not show me in class or save them into my folder – email me a low-res jpg before the weekend!)

1. Refine logo sketches based on what was discussed today – continue with the two renderings I asked for this week. You should show them in Black and White – but can start to work on a version in color.
2. Read: http://www.1stwebdesigner.com/inspiration/infographics-tips-resources/
3. Please send me a brief email answering the following four questions (mhitchings@citytech.cuny.edu):
a. What was most helpful about meeting with YANA today?
b. What was the most surprising thing they said?
c. Did you forget to ask them anything?
d. Where you happy with how research was presented? Would you have done something differently in retrospect?

Thank you!