Hello again,

I hope everyone enjoyed meeting our client. The previous blog post and email, sent out yesterday, were written before class. I just want to add a few thoughts since class ended right after YANA’s presentation. I encourage you to review your notes from yesterday and make sure they will be clear to you in two weeks time. Unfortunately we do not meet again until 2.27.13.

In addition to what is outlined for homework below, would you please each send me an email answering the following two questions. (We will be working in the assigned teams, at least getting started, but I am interested in hearing your thoughts – mhitchings@citytech.cuny.edu):
1. Have you worked for a real client previously?
If yes (answer a, b, & c):
a. Did you work individually or in a team?
b. Was it a positive experience for you?
c. Did the final work get used and implemented by the client?
2. Based on today’s meeting with the client do you prefer collaborating with a design team or do you prefer working individually on this project?
——–

Hello everyone – welcome to week 3!

Today we will be meeting with Sal Lopizzo, founder of YANA to learn more about his organization and their needs. This is your chance to ask specific questions that should influence the direction of your design. You can visit YANA’s facebook page for more information.

Lecture Topics
1. Everyone should be part of a research group (4 teams: blue, green, pink, yellow). We will break off into these groups again at some point today
2. In your group organize a to-do list in preparation of next class. See handout: GRA3611-ProductResearch
3. Illustrator exercise

Lesson
Download lesson files here >> lessons-week3

• Type Tool
• Color
• Masking
• Creating Outlines
• Envelope distort

Homework
1. Product Research: See handout above
2. Complete in-class exercise (3 experimental symbols using the illustrator techniques we have covered in the last three weeks – see ‘lesson’ list posted each week.)
3. Develop 15 rough sketches of possible ideas for the logo, thumbnail sketches. All work must be done with pen/pencil on paper –NO COMPUTER. Sketches should be rough (not finished pieces of art), but must be clear enough to communicate your idea. Be prepared to discuss your sketches in class. Keep in mind your logo should be: re-sizable, readable at a very small size, work in color as well as in black and white.