M. Genevieve Hitchings
+ 1. 917. 375. 3800
info@artorium.com

About Graphs & Charts

How content, especially complex content, is displayed visually impacts how likely we are to make an effort to understand what we are looking at. This post, written for my Information Design students at City Tech, explores the potential for using charts and graphs to effectively tell compelling stories.

There are a number of well-established models that are important to understand when visualizing information. These models have evolved over time and are meant to help organize and structure quantitative information through graphic representation in ways that make complex concepts easier to understand.

1. INFORM

Convey a Single Data Point

There is no one single way to visually describe any given problem. The goal is to find a good one. Here are three different ways of representing the same information.

2. COMPARE

Compare Categories or Show Composition

3. TRANSFORM

Show Transformations Over Time or Via Location

4. ORGANIZE

Arranging Content by Groupings, Rankings, or Process