M. Genevieve Hitchings
+ 1. 917. 375. 3800
info@artorium.com
Overview

Welcome to Artorium

A design studio committed to work that inspires, educates and entertains.

Profile

Artorium, a studio I established in 2006, provides graphic design and illustration for both print and interactive media. As its principal designer, I attempt in all my client work to enlighten viewers by communicating the essentials of complex information quickly, clearly, and appealingly. I frequently work as a contract artist for scientists at research organizations. In my experience drawing combined with digital knowledge provides a unique forum for articulating and transferring ideas.

In addition, I serve as Assistant Professor, in the department of Communication Design at New York City College of Technology, a division of the City University of New York (CUNY). I teach graphic design not merely as a theoretical process, but as an active collaboration between designers and clients. Artorium also reflects this approach, with emphasis on building relationships with clients that include initial planning, evaluation of preliminary proposals and sketches, and feedback throughout the creative process. – M. Genevieve Hitchings

Activities

RECOGNITION

Groundswell’s Annual Art Auction Benefit
Insect 28 (Arthropods), 10/14/14
One Page Mania Site of the Day
The Creatures of Morningside Park,
08/30/14
American Illustration 33 Chosen Winner
The Fox and the Crow, 2014

DESIGN INCUBATION

I am co-founder of Design Incubation, a forum for educators and practitioners of Communication Design to discuss their design research and practice. Our aim is to create a community in which graphic designers can assess creative work through a lens of scholarly activity and academic review. Our activities include an on-going public colloquia series and a fellowship program.

Colloquium 1.0
AIGA Headquarters, 07/05/14
Colloquium 1.1
Queens College, CUNY, 12/26/14
Colloquium 1.2
CityTech, CUNY, 10/31/14
Colloquium 1.3
Parsons
The New School for Design,
12/02/14
Colloquium 1.4
St. John’s University, 02/12/15
Colloquium 1.5
Rhode Island School of Design (RISD), 03/07/15
Colloquium 2.0
City College, CUNY
, 06/03/15
Colloquium 2.1
Pratt Institute, Graduate Communications Design Department
, 10/24/15
Colloquium 2.3
St. John’s University Manhattan Campus
, 01/16/16
Colloquium 2.4
In collaboration with CAA Task Force on Design at the 104th Annual Conference in Washington, DC.
, 02/03/16
Colloquium 2.5
Fashion Institute of Technology (FIT)
, 03/12/16

SPEAKING ENGAGEMENTS

Career Opportunities: Connecting Design Students With Industry
2nd International Conference on Higher Education Advances (HEAd’16), the Faculty of Business Administration and Management of the Universitat Politècnica de València (UPV). Valencia, Spain.
Presenter
, 06/22/16

Designing Compelling Stories Online: Alternative Paths to Traditional Storytelling
11th Annual University & College Designers Association (UCDA) National Design Education Summit, Robert Busch School of Design at Kean University, NJ.
Presenter
, 05/23/16

Seeing The Invisible World Through Illustration
Scholars Exchange, NYC College of Technology, CUNY
Presenter
, 10/13/15

Science Illustration & Digital Storytelling
The Guild of Natural Science Illustrators
Arcadia University, PA
Presenter
, 07/06/15

Spaces of Learning
AIGA Design Educators Conference
Panel Co-Moderator & Presenter
, 04/16/15

13th Annual CUNY IT Conference
John Jay College, CUNY
Panel Presenter
, 12/05/14

New Ventures: Intersections in Design Education
AIGA Design Educators Conference
Panel Co-Moderator & Presenter
, 09/12/14

10th Annual CUE Conference
LaGuardia College, CUNY
Presenter
, 2014

Inaugural Colloquium 1.0
Design Incubation, AIGA
Presenter
, 06/05/14

CAA’s 102nd Annual Conference
The College Art Association
Poster Presentation
, 2014

Head, Heart, Hand
AIGA Design Conference
Poster Presentation
, 2013

12th Annual CUNY IT Conference
John Jay College, CUNY
Panel Presenter
, 2013

Fifth Annual EduTech Day
Fashion Institute of Technology, SUNY
Panel Presenter
, 2013

Creative Process

1. Getting Started

An initial kick-off meeting is usually scheduled to establish project goals, deadlines, delivery expectations, production schedules, roles and responsibilities.

2. Research

Learning as much as possible about the task at hand is important. Knowledge of different perspectives and contexts, including historical, can be very helpful in creating relevant and appropriate solutions. Research includes understanding the client’s goals and objectives, as well as target audiences, competitors and specific objectives.

3. Concept Development

After defining the goals for a particular project, a good deal of time will be spent developing the scope and depth of the content as well as the overall information flow. Content generally entails all text and visual based information. To establish a clear direction it is also necessary to resolve all functionality for interactive projects.

4. Design

The visual aspect of design is the most persuasive, and one might argue the most compelling. Once objectives, content, technology structure, and timelines have been finalized and approved, the visual designs begin. A variety of documentation: sketches, mock-ups, prototypes, possibly more meetings, result from this stage in the process.

5. Implementation

Taking pride in clean, compelling graphics that synchronize visuals with content, my goal is to create a seamless experience while communicating a clear, beautiful and provocative message. Once the prototype has been approved, the project is moved through development, quality assurance testing, and deployment.