Week5 – ADV1162
Hello – welcome to week 5!
Lecture Topic
1. Review design Brief: ADV1162_ProjectBrief
2. Review Margo Chase and user profiles
In-Class
1. Class presentations start today: Paula Scher
2. Meet with you design teams. Based on the research your were supposed to do for homework, come up with two different list of adjectives (descriptive words).
- List 1 should describe the target audience and the things they might care about.
- List 2 should describe the client and the things they care about
From this list you will begin to develop your moodboard. The idea is to expand your creative horizon so you can come up with a solution that not only reflects your creative potential but also effectively establishes the company’s visual presence. Make a list of at least 30 associated words.
Lesson
Continue with Photoshop
Mood-board is a collage of inspiration, reference material and research to help develop their design concept.
More about moodboards: click here
- Workspace
- Panels
- Layers
- Tools
- Selections
Homework
Plan to visit the market that meets on Tuesdays and Thursdays, in front of the courthouse and:
- 5 questions for the markets and/or the vendors
- Review words from descriptive lists made in class
- Continue to work on moodboard
*Note next class meeting is on Tuesday October 15 (no classes on 10.14.13)
Week4 – ADV1162
Hello – welcome to week 4.
Announcements
1. I sent everyone an invitation to the class dropbox folder. You might have to check your CityTech email. Here is a link to the class dropbox folder where you can submit your projects to me (make sure your name is on the work you upload.) https://www.dropbox.com/sh/bx2lbee762en60z/wYfifO0zM-
2. You can also follow this blog now on Openlab: ADV1162Raster&VectorF2013
If you are not yet a member please join!
Lecture Topic
1. Continue watching Margo Chace documentary
2. Design Brief: ADV1162_ProjectBrief
3. Design teams and research – We will pair up into groups of four
4. DUE: rendering of your vegetable or fruit in Adobe Illustrator. I would like to collect your AI file at the end of class today – please save into my dropbox.
Lesson
Review last week’s Illustrator lesson
Introduction to Photoshop
Mood-board is a collage of inspiration, reference material and research to help develop their design concept.
More about moodboards: click here
- Workspace
- Panels
- Layers
- Tools
- Selections
Homework
You will be paired into groups of 4 and asked to visit the market that meets on Tuesdays and Thursdays, in front of the courthouse and:
- Come up with 5 questions about the markets and the vendors
- Research these two sites: www.grownyc.org/greenmarket
and http://blogs.tc.columbia.edu/cfe/
Week3 – ADV1162
Hello – welcome to week 3.
Announcements
Here is a link to the class dropbox folder where you can send me your projects:
https://www.dropbox.com/sh/bx2lbee762en60z/wYfifO0zM-
Lecture Topic
1. What it means to be a designer – visual communicator
2. Principals of design: see handout here: ADV1162_DesignPrincipals
3. Assignment continued: We will continue last weeks exercise of rendering the vegetable or fruit using Adobe Illustrator. I would like to collect your AI file at the end of class today – please save into my dropbox.
Lesson
We will continue with last week’s lesson:
Download lesson here: lesson-week2
- Workspace
- Panels
- Geometric Objects
- Pen tool
- Freehand drawing
- Alignment tools – Rulers/Guides
- Measurements – Inches/Pixels
- Artboards
Homework
Take the rendering of your fruit or vegetable and create two stylized layouts of your renderings (use the template that we set up in class today). The renderings should focus on the following:
1. Repetition
2. Emphasis
Week2 – ADV1162
Hello – welcome to week 2.
Lecture Topic
1. What it means to be a designer – visual communicator
2. Iconic and symbolic exploration (NY state fruit and vegetables)
3. Assignment: Choose one of the vegetables or fruits you have researched that grows in New York State. You will be asked to explore several different ways or rendering the produce using Adobe Illustrator
First rendering: literal (DUE: next week)
Lesson
Introduction to Illustrator
Download lesson here: lesson-week2
- Workspace
- Panels
- Geometric Objects
- Pen tool
- Freehand drawing
- Alignment tools – Rulers/Guides
- Measurements – Inches/Pixels
Websites that offer permission free and public domain images:
www.sxc.hu
www.richardharringtonblog.com/resources/freeimages/
As a side note – if you emailed me thank you!
Make sure you use your City Tech email and you should always include a ‘signature’ at the end that includes the following:
Your name
Communication Design Under-Grad
Advertising Design and Graphic Arts Dept.
New York City College of Technology
CUNY
Tell:(optional)
Cell: (optional)
Email: (optional)
Homework
1. Design Teams: next week you will be partnered into groups of four and asked to visit Brooklyn Hall Farmers Market that meets on Tuesdays and Thursdays, in front of the courthouse.
In preparation of your visit, your group should come up with 10 questions to ask vendors in class today. Your goal will be to interview vendors and learn more about how the markets work. To get you started, here is a web link to the market:
http://www.grownyc.org/greenmarket-site/brooklyn/brooklyn-boro-hall-greenmarket
2. Finish in class rendering of fruit or vegetable.
ADV1162 – Week1
Welcome to the first class of the semester!
We will be working in close collaboration with Professor Devers who you have for English Composition 1, ENG 1101. Our classes are paired as part of a learning community and will allow us to explore relevant subject matter. Using the theme of food and culture, we will explore the creative process and principles of design. Ultimately students will be encouraged to discover new relationships between typographic form, space, and structure with the content from their own writing projects. Our leaning community is titled:
Eat Your Words
Food and its connection with identity and culture.
Please see the handouts given in class today, as well as the lecture/ lesson topics, and the homework assignment due for next week.
ADV1162_HitchingsSyllabus
ADV1162_Project1Overview
ADV1162_StudentPresentations
ADV1162_Week1-Terms
Lecture Topic
Introduction to the semester
- Photoshop and Illustrator
- Vector vs. bitmap, print vs. web, resolution, saving, file formats, file management
- Workspace
- Role of a designer
- Introduction to Project 1 – poster design- we will be working on the poster design over the next several weeks. We will start by researching the subject matter and exploring different possible design solutions. The assignment will take us through several stages in the design process. You will be assessed on each stage of this process – so please do not rush ahead…)
Homework
- Chose a designer for in-class presentation (see handout above). Presentations start week5.
- Register for this blog to receive regular updates
- Send me a ‘professional’ email with your signature (contact information)
- Research: three fruits or vegetables grown in New York state
Resources
- www.commarts.com
- www.aiga.com
- www.tdc.org
- www.adcglobal.org
ADV1162 – Raster & Vector
Welcome to ADV1162 (Raster & Vector) online. Here you will find regular postings for handouts given in-class.
Course Description:
In this course, students will learn concepts and applied theories of digital media and the two fundamental graphic forms: raster and vector digital images and will define and describe similar and contrasting factors in each kind of image. The comparison will also recommend the best practice, specification or standard for using a specific form in a specific application. The course will include basic digital imaging terminology, and techniques including size, resolution, color space and file elements, measurements and file formats. Students are introduced to digital imaging concepts through software such as Adobe Photoshop and Illustrator on the Macintosh operating system. Scanning and digital photography are integrated into lesson plans.
Objectives:
- Use design as a means of communication
- Gain a solid understanding of production steps (print vs. web)
- Gain a solid understanding of industry tools (both conventional and digital)
- Gain a solid understanding of the grid system: bring visual structure and balance to design
- Develop conceptual thinking skills
- Encourage articulate and productive presentation and discussion skills
- Present final work professionally and within project deadlines
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