Week12 – GRA3611

On April 24, 2012, in Week 12, by Genevieve HItchings

Hello class – we are fast approaching the end of the semester.

(Just remember summer is around the corner and then hopefully you can truly relax.)

The final must be handed in to me May 9th as a digital PDF (please note that is just two weeks away).  The following week is  ‘Reading Day’ and our class does not meet.  You then have until May 23rd to make any final corrections and have your book printed and bound.  On May 23rd we will have a viewing party. This should be a celebration day – everything must be completed and we will be presenting the final work to each other.

At this point everyone should have a draft of your Project Deck set up in InDesign. Feel free to send me a PDF of the file via email if you want some feedback.
Look at week8 if you need more information about what goes within the project deck. And look to the student examples I provided in class.

In addition to what is listed in Week8. I would like you to chose two additional items from the list below to be included in your final deck.
1. Packaging design (full comp of packaging)

2. Instruction manual (detailing how your product is to be used, or detailing unique features and design of your product.)

3. Advertising , choose any one of the following:

  • Magazine ads – min. of 3, same concept different representation
  • Billboards – min. of 3, same concept different representation. Ads sized for bus stops, buses & taxis, highways…
  • Subway ads – min. of 3, same concept different representation. Ads sized for space.

4. Promotions, choose any one of the following:

  • Promotional cards – wave or staggered distribution min. of 5 different cards
  • Premium promotional giveaways/ merchandising – gift item, product that raises awareness about your subject (hats, key-chains, bags, hang-tags…)
  • DVD of CD package – case/container, label & min. 6 page booklet
  • Website – min. 4 screen shots
  • Flash Promotional Animation – min. 20 secs

Again, I am only asking you chose two items from everything that is listed above.
Please take a look at these two related handouts:
GRA3611_Ad_Assignment
GRA3611_Promotional_Assignment

Here is a template of an InDesign file for a spiral bind booklet 10x 7 inch, no spreads (with a baseline grid set to a leading of 14pt): Deck-7x10in_SpiralBind.indd

Tomorrow in class we will use the time to plug away at wherever you are with your project.

We can review 3-D grid and I would also like us to look at brushes as well as working with Photoshop.  Please let me know if there is anything you would like us to review in Illustrator or if there is something that we have not covered that you are interested in knowing more about…

See you tomorrow!

 

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