Hello everyone – welcome to week 2.
We have a client!

Client Details
We will be working with the Coalition Against the Rockaway Pipeline (CARP),  a grassroots alliance of organizations and individuals. Their mission is to prevent the construction of the Williams/Transco Rockaway Lateral Pipeline Project. We will help them develop an identity, and work with them on creating an ad campaign and some promotional materials.

Please look through this webpage to learn more about the organization: http://carpny.org/about-us/

Next week we will have a visitor from CARP, Maureen Healy, come in to answer specific questions about the clients needs. In preparation for this meeting our goal for this week is to begin research.
See handout:
What is Branding

Lecture Topic
What determines a good brand

Lesson We will work on last weeks lesson since we did not have access to the software, if time allows we will also cover the following:

Download files here: lesson-week1

• Pen tool
• Expanding features
• Creating Outlines
• Blob tool – Eraser tools
• Free transform/ Distort

1. Deck of Cards: Based on the lesson in class create four icons: spades (♠), hearts (♥), diamonds (♦) and clubs (♣).
2. Develop list of questions to ask Maureen Healy, from CARP next week to help learn more about CARP

Homework
-> Finish in-class exercise: create 4 iconic shapes: spades (♠), hearts (♥), diamonds (♦) and clubs (♣).
-> Come in with 8-10 questions your have for CARP
-> Research what you can about CARP
-> Look through Communication Arts for interesting design trends: www.commarts.com