Hello. Welcome to week 5!

DUE Today
1. Research:We will meet with teams today and organize reference material for presenting to client today. See last week’s handout:

• inspiration from existing examples
• existing Logotypes, Symbols, Pictograms – that can be looked at for inspiration
• list of adjectives (descriptive words)
• photo reference

2. Back of playing card. Please send to my dropbox folder by end of class today. Make sure you name your file: yourname-cardback.ai and zip the file before you upload.

In-Class Here are a few examples of logos Maureen Healy sent us. But she emphasizes she is more interested in seeing what you come up with.
Here is the Sane Energy Project site:
http://saneenergyproject.org

Go here to see a clever logo from an environmental advocacy group:
http://www.foodandwaterwatch.org

The Fifth Avenue Committee was once a small, grassroots group concerned with Brooklyn housing.
I like the feeling of community I get from their logo:
http://www.fifthave.org

This is one way we would expect to use our logo–when we sign-on with other organizations:
http://www.wethepeoplematter.org/partners/

Lesson – Download file here: week5-lesson
Illustrator – continue with the Deck of Card exercise.

• Calligraphic Brushes
• Shape Builder Tool
• Width Tool
• Type-beginnings

Announcements
We will NOT be meeting in class next week: 10.09.13 (Week6)
I will be out of town at a conference. Instead of meeting in person I will ask you each to go visit the following exhibit:

Image of the Studio
To learn more about the exhibit you can visit:
http://imageofthestudio.com/exhibition

Exhibition Details:

41 Cooper Gallery, Cooper Union
October 1–26, 2013
Mon–Fri 10am–6pm; Sat–Sun 12–5pm

Opening Reception (open to the public)
Tuesday October 1, 6–9pm

You can go on your own time, but please view before our next class meeting on 10.16.13

Homework
-> Review your notes from today’s meeting with CARP
-> Develop 10 sketches of possible ideas for the CARP logo, thumbnail sketches. All work must be done with pen/pencil on paper –NO COMPUTER. Sketches can be rough (not finished pieces of art), but must be clear enough to communicate your idea. Be prepared to discuss your sketches in class. Keep in mind your logo should be: re-sizable, readable at a very small size, work in color as well as in black and white.
-> Continue working on your playing cards. I would like you to design #10 of the playing card in each suit: spades (♠), hearts (♥), diamonds (♦) and clubs (♣) – DUE October 16th.