Hello. Welcome to week 7!

DUE Today

• 10 sketches of possible ideas for the CARP logo, thumbnail sketches. All work must be done with pen/pencil on paper –NO COMPUTER. Sketches can be rough (not finished pieces of art), but must be clear enough to communicate your idea. Be prepared to discuss your sketches in class. Keep in mind your logo should be: re-sizable, readable at a very small size, work in color as well as in black and white. Please scan and put into the dropbox folder. Make sure you name your file: yourname-sketch.pdf -> save into correct folder -> Stage2-Sketches.
• Design #10 of the playing card in each suit: spades (♠), hearts (♥), diamonds (♦) and clubs (♣) Please send to my dropbox folder by end of class today. Make sure you name your file: yourname-#10.ai and zip the file before you upload.

Lesson – Download file here: week5-lesson
Illustrator – continue with the Deck of Card exercise.

• Calligraphic Brushes
• Shape Builder Tool
• Width Tool
• Type-beginnings

In-Class

• Discussion: Image of the Studio http://imageofthestudio.com/exhibition
• View documentary: Margo Chase
• Lab time to work

Homework

• Refine playing cards based on in-class critique.
• 2 finalized logo renderings in Illustrator based on your thumbnail sketches. Be prepared to present to client next week.

NOTE: For your mid-term I would like to collect the following (Due October 30):

• Finalized logo – presented in black and white and color
• Style Guide: typography usage and color scheme
• Application: Stationery design (letterhead, envelope and business cards) – should follow style guide specifications
• Process (logo sketches – thumbnails)